The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Brafton’s Weekly Content Marketing Roundup May 22 – May 26
If you wanted to learn more about Google Analytics Real-Time, the current state of social media, or Netflix and content strategies, then you’re in for a treat.
So you HAVE to use a stock image, now what?
The advent of subscription-based stock photography libraries has made it easier than ever to access images and photographs from around the world. You’d think that with more options, there would be more opportunities for brands to be creative. Unfortunately, so much choice can be overwhelming, especially with pictures like this: Via awkwardstockphotos.com Clearly, finding the… Read more »
Learn Google Analytics Real-Time in 8 minutes
To the untrained eye, Real-Time may seem like a tool designed solely to creep on your audience. While its capabilities do raise a few Orwellian flags, I promise this tool has capabilities you cannot do without. A quick tour: Real-Time will track the behavior of anyone on your site at a given time. It… Read more »
Inside the mind of an animator: A tour with Evelin Serritos
If you love singing to your cat, watching horror films and researching Norse mythology, you might be award-winning and world-renowned English novelist Neil Gaiman. Or, you might be Brafton Lead Animator Evelin Serritos. Lucky for us, Odin and Thor don’t take up all of Evelin’s time – she also comes to work ready to bring… Read more »
Rebuilding your site to boost profits [Part 2]
In part two of our series on rebuilding a website, we take a look at what marketers can do during development and after their site has relaunched.
Rebuilding your site to boost profits [Part 1]
From decision to development, check out part one of our series on tackling website rebuilding.
Brafton’s Weekly Content Marketing Roundup: May 15 – May 19
This week’s roundup features insight into common design mistakes, how to craft incredible infographics and much more content marketing goodness.
Optimize your blog for lead gen with effective CTAs
If you want to boost your blog’s lead generation, you’ve got to guide and encourage your visitors with successful CTAs.
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