The Brafton Blog

Human beings may love to gab, but the visual marketing provided by infographics cuts through the noise.

Let me preempt you; no, it is not a stretch to tie content marketing to beer, nor is this article self-indulgent in any way [Editor’s note: OK, Jeff]. Allow me to explain how my passion for the suds transcends the dingy walls of San Francisco pubs and penetrates our digital world. Beer and content marketing have… Read more »

By 2020, customer experience (CX) is projected to surpass price and product offering as the key differentiator influencing purchasing decisions. That means merely providing a superior product that is priced within reach of target buyers simply won’t cut it anymore. Customers are more commonly placing a premium on how they are treated, how brands interact… Read more »

Graphic designs that are so bad they’re good are funny to look at, but they aren’t going to do anything when it comes to converting your prospects.

These days, almost anyone can be a writer. All it takes is a WordPress account and a pulse. But if you want to write for enterprise and mid-market clients at Brafton, you need impeccable grammar, creativity, the ability to synthesize complex information, plus organizational skills that rival Martha Stewart’s. Equally critical to success is a… Read more »

This week, read all about the importance of brand logo design, how video is taking over the marketing landscape, and much more.

The beautiful thing about content marketing is that all departments come together to work on a client strategy. This is one of the things Project Manager Chris Helms likes most about his current role. He describes himself as a “natural connector,” and collaborating with people across all departments to deliver on a strategy is very… Read more »

Effective conversion rate optimization may seem like the Holy Grail of content marketing. After all, attempting to fine-tune conversion pathways can be a long journey that leaves marketers either defeated or emboldened for greater success. It all starts with understanding the chemistry behind CRO. What is conversion rate optimization? We spoke with Brafton Account Director and… Read more »