The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Inbox ROI: Vampires suck, email marketing doesn’t
Find out why email marketing provides an ROI that could make a bloodsucker blush.
How to do keyword research in 2017
Keyword research is either the bane of your digital marketing strategy or the king of it. It’s how you practice keyword research and use that information that separates it from being the former or the latter. Before we talk about how to do keyword research, we need to talk about how not to do keyword… Read more »
Fill ‘er up: Fuel your content strategy with email marketing
Your content will stall unless you’ve got the right promotion methods. Here’s why email marketing gets you going where you need to go.
Brafton’s Weekly Content Marketing Roundup April 24 – April 28
Learn all about visual marketing, effective CTAs and much more in this week’s content marketing roundup.
How content marketing is evolving – and changing everything
The evolution of content marketing has drastically changed the industry. And it’s still got some changes to go through.
The Greatest Reward: Meeting Brafton At The Finish Line
In Boston, the month of April brings joy to the entire city. We’ve definitely got baseball and often times we have playoff hockey and playoff basketball. It’s often the time of year that it finally gets warmer and us Bostonians get to break out into the outside world after our harsh, cold winters. April also… Read more »
Your content marketing strategy determines time to ROI [infographic]
Curious how long it takes to see content marketing ROI? Find out the role your strategy plays.
Mobile rises and data costs fall: What it means for video
With mobile data costs decreasing, now is the time to harness the power of video marketing to effectively reach smartphone users.
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