The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Chris Helms: Editor Extraordinaire Turned Project Manager
The beautiful thing about content marketing is that all departments come together to work on a client strategy. This is one of the things Project Manager Chris Helms likes most about his current role. He describes himself as a “natural connector,” and collaborating with people across all departments to deliver on a strategy is very… Read more »
Concocting the perfect CRO potion: What to know (infographic)
Effective conversion rate optimization may seem like the Holy Grail of content marketing. After all, attempting to fine-tune conversion pathways can be a long journey that leaves marketers either defeated or emboldened for greater success. It all starts with understanding the chemistry behind CRO. What is conversion rate optimization? We spoke with Brafton Account Director and… Read more »
5 Content types to improve social ROI
Imagine you’re scrolling through your social feeds. You see: a video on a breaking news story, a viral listicle on this year’s top marketing trends, and photos a friend posted from their latest vacation. That’s a lot of stimuli! How do you choose what to click through and view? With the constant inundation of content… Read more »
How MarketMuse brought us to page one of Google [Case Study]
Editor’s note: updated 11/9/17. We now rank #2 for “Content marketing agency.” I knew there was something missing. You do your keyword research, you optimize all on-page technical factors, and you wait. And you wait. Then finally you move from a poorly ranking position to a middling position somewhere meaningless on Google’s second page. Congratulations,… Read more »
Email UX: Save the spam for your scrambled eggs
Ignoring UX best practices for your email marketing is a one-way ticket to spam city.
Brafton’s Weekly Content Marketing Roundup: May 1 – May 5
From email ROI to graphics gold, this week’s content marketing roundup has it all.
Brafton by design: Visual marketing with Courtney Meyer
From blog posts to eBooks to infographics, Courtney Meyer is the mastermind behind Brafton’s visual marketing.
How we increased newsletter subscriptions by 532% [success story]
“Don’t put a newsletter CTA on your blog, it’s a waste of space and no one will subscribe.” I cringe when I try to count how many times I said that out loud to a client. But a healthy dose of humble pie is in the strategist’s job description In my defense, the majority of the… Read more »
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