Can Google+ bring better social traffic? (A Brafton-specific case study)

As we await the official launch of the Google+ business platform, here are five ways Google+ could impact search and social marketing.

With any content marketing strategy, measuring ROI can be difficult and confusing. We outline three free tools to help identify your most valuable content pages and gain directional insight on further marketing investments.

Here are some insights and tips to get the right Twitter followers.

As a social marketer, my first impression is that Google+ has potential to be just as important for social media interaction as Facebook.

At last week’s SMX Advanced Seattle conference, marketers from across the globe gathered to discuss search and social best practices to survive a post-Panda Google searchscape.

At SMX Advanced Seattle, SEO experts weighed in on ways marketers can arm their sites to survive or recover from Google’s Panda update.

SMX Seattle experts suggest that businesses should focus on making their brands authorities through localization, content marketing and social media.

Leverage LinkedIn and reap the benefits (and visibility) for your organization.

It’s no secret that blogging is a bit of an internet marketing craze today, but is it the type of content that will be the best use of your time and resources?