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A travel writer’s journey: Closing the distance between readers & sponsors


Travel writing is a balancing act between roping in readers and satisfying sponsors, but good judgment and creativity keeps both happy.

In defense of Facebook: Why the network IS alive & well


Brafton recently published an article explaining the value of Facebook as a marketing solution. It was met with friendly banter.

4 reasons why Facebook isn’t dead


Some think Facebook will fall as newer platforms rise to fame, but there are reasons why the site still counts for social marketing success.

Content domination & other to-do list items: Interview with Brafton’s new CEO


Newly appointed Brafton CEO Richard Pattinson shares insights on how the content marketing agency will fuel its next stage of growth by further fueling client results.

How to convert online conversation into digital content – 3rd Thursday Tip


Brands can use social chatter as inspiration for their ongoing content marketing strategies. Here’s how:

CapWest connects with customers through educational content [interview]


CapWest President and CEO Monte Robbins explains why he turned to custom web content to improve home buying for every American.

Successful auto video marketing breaks the ‘car salesman’ stereotype


Auto brands that focus on storytelling over car features often produce more viral-friendly and engaging video content.

Content Marketing Recap: July 2013 (Video)


No summer vacation for content marketers looking to get an edge: July’s industry insights from Brafton can fuel stronger content strategies.

#Royalbaby backlash: How not to ride social trends


There may be a simple explanation for the public recoil at brands’ real-time social media marketing campaigns surrounding the royal birth.