The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Prospect marketing: What you do when you have a fish on the line
What’s a “prospect” anyway? How is it different from a “lead”? How do I market to one versus the other? Answers to these and other questions, here.
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What is an integrated marketing agency?
Taking a holistic approach to brand strategy, integrated agencies have the resources and skill to effectively promote your company across all channels.
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The Content Marketing Weekly: Hey, People Actually Like to Read
In this week’s content marketing roundup, we discuss how B2B web users are still genuinely interested in reading and explore the importance of tailoring content to your audience.
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What does a graphic designer do? (infographic)
Trust us: You need a qualified graphic designer.
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10 best WordPress plugins for blogs
WordPress may have more than 55,000 plugins, but at the end of the day, these 10 will probably do the trick for your business’s blog.
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Is blogging dead?
As a platform, blogging remains relevant as long as brands understand how to create engaging content.
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Drip email marketing: A smart guide to email automation
Why do drip emails perform so well? What is it about email list segmentation that makes your marketing campaigns so much smarter? We talk through all that, plus provide plenty of examples for you to emulate.
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The Content Marketing Weekly: Uncovering the Latest SEO Strategies
This week’s CM weekly covers optimizing your website for audio search, owning branded terms in Google with featured snippets, video SEO tips and more!
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