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Finding the marketing opportunities in Facebook updates

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Updates to Facebook might seem overwhelming, but they bring ample marketing opportunities.

Social Media Marketing for the Skeptic

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Here’s some insight on social marketing’s reach and how Brafton’s B2B clients who may have once been social skeptics are seeing valuable traffic from this space.

Three Fundamental Design Best Practices to Maximize Content Marketing Success

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Content marketing is vital in today’s marketing toolkit. However, the content itself needs to be displayed and treated properly to successfully attract your target audience. Read on to discover best practices and learn how to make the most of your content marketing spend.

SMX East experts on Panda-proofing content marketing

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The experts at SMX East shared insight on how to make SEO content marketing Panda-friendly to boost search rankings and prospect engagement.

Create content marketing advocates to boost SEO and social visibility

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Maximize the reach of your content marketing efforts by taking simple steps to encourage social users to share. Your content will gain more exposure in search and social channels and as one of Brafton’s clients shows, social traffic is sometimes better traffic.

Six tips for better link building: SEO insight from SES San Francisco

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At this week’s SES San Francisco conference, search experts have offered some great insight on how you can drive links to your site.

Recovering from Google’s Panda updates, made simple

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A CEO of a company recently came to Brafton with some post-Panda woes, and after putting some content marketing strategies in place, we’ve seen the site’s traffic climb.

Are +1 and Facebook ‘Likes’ inherently flawed?

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Would a “Dislike” button be a complete content marketing nightmare, or can you see potential advantages from this type of feedback? We explore the potential value of negative ratings alongside positive ones in this marketing blog.

Can Google+ bring better social traffic? (A Brafton-specific case study)

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Google+ is quickly proving its worth as a social traffic driver, and a look at our data suggests the network is especially worth marketers’ time because of the quality of the traffic it delivers.