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SEO tip: How to find your “money” keyword phrases with Excel


How to use Excel to parse through thousands of keyword terms to find the words that drive the most qualified traffic possible to your website.

Five principles of interconnected content


We talk repeatedly in content marketing about the importance of quality content. “Content is king” is the long-time mantra and the guiding spirit for our work. As an industry, we […]

How content marketing profits the personal finance industry [interview]


Andrew Schrage of shares secrets to content marketing success for personal finance audiences.

Not all traffic is created equal: Qualifying SEO & PPC visits


What’s the difference between the traffic you generate from PPC versus SEO? Learn how to qualify your traffic to maximize your content ROI.

Content marketing recap: April 2013 (Video)


Brafton’s April content marketing recap can give your strategies a face lift in May.

Why video content analytics are critical for an optimal user experience [Interview]


Brafton sits down with Conviva to discuss the evolving world of video content and analytics.

3 must-haves for SERP domination with content – 3rd Thursday Tip


Want to increase clicks in SERPs, but aren’t sure how? Brafton’s Third Thursday Tip will let you in on the secret to CTR success.

6 Authorship examples – including three businesses that get it


Content marketing has flooded the web with a range of content types, and Google looks to media based on authority, not budget or SEO.

What happens when your SEO traffic is only from branded keywords?


Brafton outlines strategies to enhance your content marketing campaigns with non-branded key phrases.