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SEO tip: How to find your “money” keyword phrases with Excel

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How to use Excel to parse through thousands of keyword terms to find the words that drive the most qualified traffic possible to your website.

Five principles of interconnected content

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We talk repeatedly in content marketing about the importance of quality content. “Content is king” is the long-time mantra and the guiding spirit for our work. As an industry, we […]

How content marketing profits the personal finance industry [interview]

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Andrew Schrage of MoneyCrashers.com shares secrets to content marketing success for personal finance audiences.

Not all traffic is created equal: Qualifying SEO & PPC visits

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What’s the difference between the traffic you generate from PPC versus SEO? Learn how to qualify your traffic to maximize your content ROI.

Content marketing recap: April 2013 (Video)

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Brafton’s April content marketing recap can give your strategies a face lift in May.

Why video content analytics are critical for an optimal user experience [Interview]

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Brafton sits down with Conviva to discuss the evolving world of video content and analytics.

3 must-haves for SERP domination with content – 3rd Thursday Tip

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Want to increase clicks in SERPs, but aren’t sure how? Brafton’s Third Thursday Tip will let you in on the secret to CTR success.

6 Authorship examples – including three businesses that get it

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Content marketing has flooded the web with a range of content types, and Google looks to media based on authority, not budget or SEO.

What happens when your SEO traffic is only from branded keywords?

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Brafton outlines strategies to enhance your content marketing campaigns with non-branded key phrases.