The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How versatile writers master different voices
How do content writers manage to pivot between subjects, styles, tones and audiences so seamlessly? Here’s Brafton’s take on how one writer can master multiple voices.
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The Content Marketing Weekly: Relationships, regrets and ROI reports
CFOs would be more willing to increase marketing budgets if they knew it would result in a positive return on investment, while many small businesses wish they had allocated more of their budget toward marketing eff
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Sarah Carlson: An expert eye for video blogs
Sarah Carlson’s journey from theater starlet to video blog wunderkind is a story you can’t miss.
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Our comprehensive list of content marketing platforms
Content marketing requires a certain set of tools. Here are our top picks for supporting your content marketing strategy.
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The Content Marketing Weekly: Food for thought
T-minus 13 days until the summer solstice; commencing the Content Marketing Weekly now.
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The end is nigh: How to write a conclusion
The conclusion is your content off ramp, allowing readers to slow down, find your calls to action and consider their next decision.
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The Best Blogging Tools
About 4 million blog posts will have gone live by the end of today. Your task? Write something that a prospect will read over the other 3,999,999 posts. Here’s how.
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Why we tawk the way we tawk: Communication accommodation in content marketing
How content can require communication accommodations, just like your conversations do.
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