The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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3 things to know about Google’s quality guideline updates for SEO & content marketing
User intent is king as Google releases updated Quality Guidelines. Here’s how to avoid having your SEO hurt by Google’s Phantom III update.
Part 1: Collecting buyer data & building your audience personas
Well-researched Audience Personas are crucial for best reaching your customers and marketing to their needs. Here’s how to develop accurate buyer personas.
Brafton’s 3rd annual #12DaysofContent returns Thursday, Dec. 10
Mark your calendar, content marketers. Brafton’s third annual 12 Days of Content returns on Thursday, Dec. 10, providing expert advice on the biggest content marketing trends for the New Year. Each year, our 12-day video series focuses on helping marketers set competitive strategies through diverse content. Last year, we broke down the best ways to… Read more »
How social media event coverage builds relationships with industry influencers
Brafton social media strategist Rayna Gamble explains how a influencer outreach strategy proved successful when paired with her client’s tradeshow schedule.
How performance art became part of my content writing job
When a finance client wanted a hands-on content marketing strategy for their annual conference, Brafton Editor Matt took on a new job title: actor.
5 Super Simple Content Marketing Tricks for Big Wins (via #SEJSummit)
The latest Search Engine Journal Summit offered marketing tips for quick wins and smarter strategies. Read Brafton’s roundup of top insights.
Digital marketing in 2016: Trends, tips and the new role of content
Here is our list of trends and tips for blogging, producing video, running social media, designing graphics and writing longform pieces in 2016.
3 simple rules to plan and execute your video content in 2016
Here are a few simple steps to help you identify what types of video strategies you should focus on in 2016, and how to get them done on-budget and on-time.
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