The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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2016 Content Trends: Why visuals should lead your strategy, #12daysofcontent
Brafton Illustrator Rohn Dungee’s sharing why visual content and custom illustrations should be in your content marketing strategy for 2016.
2016 Content trends: 4 Ways to make repurposing work for your team #12DaysofContent
Kicking off Brafton’s 12 Days of Content: Marketing Director Katherine Griwert shares tips for repurposing content.
Part 2: Developing content for audience personas
Now that we know who we’re engaging, it’s time to write. Know where & when to publish – which platforms &what style of content resonates best.
Beat the “robot journalists” by getting a writer involved in your content strategy
In the age of AI writers, staying actively involved with the client at the start of a campaign will help your content fit their voice and style. Here’s how.
3 things to know about Google’s quality guideline updates for SEO & content marketing
User intent is king as Google releases updated Quality Guidelines. Here’s how to avoid having your SEO hurt by Google’s Phantom III update.
Part 1: Collecting buyer data & building your audience personas
Well-researched Audience Personas are crucial for best reaching your customers and marketing to their needs. Here’s how to develop accurate buyer personas.
Brafton’s 3rd annual #12DaysofContent returns Thursday, Dec. 10
Mark your calendar, content marketers. Brafton’s third annual 12 Days of Content returns on Thursday, Dec. 10, providing expert advice on the biggest content marketing trends for the New Year. Each year, our 12-day video series focuses on helping marketers set competitive strategies through diverse content. Last year, we broke down the best ways to… Read more »
How social media event coverage builds relationships with industry influencers
Brafton social media strategist Rayna Gamble explains how a influencer outreach strategy proved successful when paired with her client’s tradeshow schedule.
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