The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Content management software: What is it and why should you care?
Don’t overlook the importance of that other CMS – content management software – and its impact on your content marketing efforts.
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The Content Marketing Weekly: Content Isn’t Easy, But the Rewards Are Great
The week of June 25 featured heated discussion on why content marketing strategies either succeed or fall apart.
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Perry Robbin leverages his journalism background for the good of marketing
Perry uses his previous education and journalism career to create the best content possible for his clients.
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A marketer’s guide to the best content management systems (infographic)
The wrong CMS could severely impede your content marketing strategies, so do your homework before deciding which system will work best for your business goals.
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How to optimize your social media channels (plus best practices you can actually use)
How do you get the most out of your Instagram account? How do you convert LinkedIn followers into customers? You’re not on MySpace still, are you?
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The Content Marketing Weekly: Summer School Edition
Class is in session with the Content Marketing Weekly. This week we cover AdWords UI updates, marketing automation and buyer personas.
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30 ways to win at blog promotion
Ever hear of Whole30? This is sort of like that, only not at all. You can eat whatever you want and you learn all about blog promotion.
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10 content marketing experts draft their ideal assets for ROI
Put your marketing director hat on and choose one asset that will result in ROI. We posed that challenge to an array of our in-house content experts who volunteered to take part in the inaugural Brafton Content Asse
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