The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Experienced writer finds his niche
After seven years and counting as a member of Brafton’s editorial team, Ben, a senior writer specializing in real estate, relishes the task of creating new and engagement-driven content.
Learn More
Everything you always wanted to know about email prospecting (but were afraid to ask)
No inbound sales strategy is complete without email prospecting. What missteps should you avoid, and how can you improve these efforts for maximum impact?
Learn More
The Content Marketing Weekly: Google, Snapchat and More
Whether you’re rueing the end of skiing season or gleefully anticipating the March thaw, the Content Marketing Weekly is here for you, ready to deliver some of the biggest news in marketing.
Learn More
How to measure content marketing ROI
Updated 2/22/18 There are a million wrong ways to measure the return on your content marketing program, and only a few right ways. Unfortunately, vanity metrics still dominate the field, and they’re perpetuate
Learn More
How to measure content marketing ROI
Updated 2/22/18 There are a million wrong ways to measure the return on your content marketing program, and only a few right ways. Unfortunately, vanity metrics still dominate the field, and they’re perpetuate
Learn More
User-generated content, and why you need it
Isn’t it great to receive a helping hand? User-generated content is just that, boosting your marketing and SEO strategies with minimal effort on your part.
Learn More
The Content Marketing Weekly: Updates on Google, AdWords, LinkedIn and Link Building
Love may be in the air, but the only thing we’re sweet on is the CM Weekly.
Learn More
Tracing Brafton’s history with Patrycja Podrazik
From a tiny office to modern-day marketing splendor, Patrycja Podrazik’s seen it all. She currently works in video, which she says is an important style of content you shouldn’t miss out on.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
