The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Should conversions or page rank rule as primary SEO metric?
Search engine optimization (SEO) experts are divided on the issue of SEO metrics, with various advocates debating the merits of conversion rates against page ranks.SEO Roundtable reports that one of the more recent
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When Google isn’t the best choice: Online newsletter releases list of niche search engines
It’s easy, given the general dominance of Google and its high levels of utility relative to other search engines, to rely on the giant search engine, both as a search engine optimization (SEO) practitioner and
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India’s adult content screening runs into law of unintended consequences
Indian legal analysts have said that a recently changed law that strengthens restrictions against adult content on the internet is an unwieldy tool for affecting social change and not worth the hindra
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Baidu looks to be big winner as Google prepares to leave China
Homegrown internet search provider Baidu will have a golden opportunity to cement its hold over the Chinese market as Google appears likely to relinquish its roughly 30 percent share of search traffic
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Chinese government-backed search engine blocks access to Google company blog
Baidu, China’s dominant search engine, has apparently cut off access to Google’s company blog, after a post appeared there detailing the latter company’s decision to cease cooperation with the Chin
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Bing sinks in December 2009 search rankings, while Google climbs higher
Statistics released earlier this week by media monitoring and research firm Nielsen suggest that Google continued to dominate the U.S. search engine market in 2009’s final month, as roughly 6.7 billion searche
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Google pulls abrupt about-face on Chinese censorship
Reacting to news of cyber attacks targeting the Gmail accounts of Chinese human rights activists, Google announced this week that it would cease cooperating with the Chinese government to censor results from its Goo
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Expert: Partnerships are foundation of successful SEO
The future of search, according to Mediapost’s Kaila Colbin, is in "contextual" and "mobile," and that companies looking to improve their search engine optimization (SEO) should partner wit
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