Social Media

Use this approach to help identify which pieces of existing content 1) will likely generate engagement and thus 2) deserve inclusion in your overall social media strategy.

At Brafton our social media strategies and packages generally focus on Facebook, LinkedIn, Twitter or (increasingly) Instagram. But, in recent months, we’ve been paying special attention to – and getting a lot more questions around – the growing benefits of Pinterest. At first I was like – you mean that cute little platform for fashion… Read more »

If your brand doesn’t already have a social media policy, it most definitely should. Let’s examine why.

Switch up your strategy and keep your followers on their toes with campaign ideas that they haven’t seen from you before.

84% of social sharing happens via dark social – meaning it’s hard for marketers to track. Here are 10 tips on how to shine a light on dark social.

Grow your YouTube audience with strong branding and a close eye on user experience.

Social media branding is how a brand is perceived by its audiences on social networks. Building up a positive and memorable image requires consistency in the visuals, voices and content types that a brand uses on its official accounts, as well as in content marketing channels like its blog.

Instagram metrics provide granular as well as top-level insight into how campaigns are doing. Let’s look at which ones are the most important to track, and what each of them can tell you.

Facebook sponsored (boosted) posts are used in conjunction with Facebook ads to reach audiences at different parts of the marketing funnel. In this article, we’ll compare boosted posts and ads and how they fit into an overall social media strategy.

When it works, social media marketing can feel like magic. Let’s look at some proven ways to create memorable content your followers will love and share.