COVID-19 Resource Hub
Helping you wade through these uncertain waters with the best guidance our team of marketing experts can offer.
Read on.
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Helping you wade through these uncertain waters with the best guidance our team of marketing experts can offer.
Read on.
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As marketers and as humans, we’re in this together.
Agility and flexibility will help see you through the uncertainty ahead.
We’ve compiled a list of our priorities for the coming months that you can use...
Understanding what not to do is often far more crucial than what to do when...
Even as many parts of the world commence reopening, some companies continue to offer a helping hand wherever they can.
There’s a lot you can do to cultivate creativity while still adhering to social distancing guidelines.
Do what you can to facilitate engagement while still being very mindful of where we...
These marketing lessons will outlast COVID-19.
Wondering how you can keep your conversation relevant while not sounding like an opportunist? Take...
Think of this as your very own digital marketing course curriculum.
This week’s roundup of helpers recognizes businesses that are making it easier to host virtual events on a budget.
The answer: Yes, but with a different set of goals in mind.
Interest in virtual events is spiking and video-conferencing services are currently free or discounted.
From Nottingham to New York City, many small businesses have demonstrated ingenuity, resilience and, above...
If you’re considering making marketing cuts, make sure your decisions are highly informed.
As you trudge deeper into uncharted marketing territory, you probably have marketing questions, and we...
There are so many ways digital content adds value to the world right now.
To put it mildly, a lot has changed very quickly in the past month for...
Maintaining engagement will be crucial in the next few months.
If there is any positive to take from the coronavirus crisis, it’s that you’ve likely...
Most marketers are wondering how they can add value to their company, to their customers and to the world at large.
People are trying their best to predict what our coronavirus-free future will look like, and...
Every single client communication for the next few weeks - maybe months - is with...
From ice cream delivery to light-hearted web content for WFH-weary workers, these responses to COVID-19...
Whatever you do now in place of live events, it has to be digital.
Sherwin-Williams, McDonalds and too many hotels to count are helping health care workers so they can help everyone else.
Just because we’re physically separated for the sake of public health doesn’t mean that we...
There are numerous mistakes brands could potentially make with their social presence during this time.
Mattel, KFC and Jo-Ann Fabrics and Crafts are leaning on their strengths to help the people who need it most right now.
During times of crisis, it’s more important than ever for businesses to reach out to...
This global pandemic has changed the priorities of people all over the world.
How your organization acts now and in the coming weeks will shape the way your customers think and feel about your brand.
Coronavirus is an unprecedented public health crisis that is changing how many businesses operate during this time.
Find additional resources on The Content Marketing Blog.
SURVEY: Are you changing your approach to
content marketing as a response to COVID-19?
We spent time thinking about who we want to be in a situation like this. The only
answer that felt right to us was to be a helpful resource to our readers.
And we’re in a unique position to provide those resources; we have a team full of
great writers, marketers, social media, SEO and video experts who mainly work
from home.
We are perfectly set up to create helpful guides on how to work from home, stay
productive, keep your marketing going, keep your SEO going, and stay positive.
We’re going to regularly share some helpful stuff with you, and ask for your
collaboration from time to time.
If you have any questions or fears that you want us to address, please email us at
info@brafton.com at any time.
We’re here with you, as people and a helpful resource, not a faceless organization.
Jeff