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See the latest content marketing
guidance from our blog
As marketers and as humans, we’re in this together.
Interest in virtual events is spiking and video-conferencing services are currently free or discounted. So what are you waiting for?
Does it feel like you’re walking on eggshells right now? On one hand, you want to keep your job, because..
Agility and flexibility will help see you through the uncertainty ahead.
We’ve compiled a list of our priorities for the coming months that you can use as a possible template for your own path forward.
Understanding what not to do is often far more crucial than what to do when it comes to dealing with a global pandemic that’s affected the world in more ways than one.
Even as many parts of the world commence reopening, some companies continue to offer a helping hand wherever they can.
There’s a lot you can do to cultivate creativity while still adhering to social distancing guidelines. Here are just a few ideas:
Do what you can to facilitate engagement while still being very mindful of where we are collectively right now with this pandemic.
These marketing lessons will outlast COVID-19.
Wondering how you can keep your conversation relevant while not sounding like an opportunist? Take a look at these handy tips.
This week’s roundup of helpers recognizes businesses that are making it easier to host virtual events on a budget.
Think of this as your very own digital marketing course curriculum.
The answer: Yes, but with a different set of goals in mind.
From Nottingham to New York City, many small businesses have demonstrated ingenuity, resilience and, above all, goodwill in the face of adversity.
If you’re considering making marketing cuts, make sure your decisions are highly informed.
As you trudge deeper into uncharted marketing territory, you probably have marketing questions, and we hopefully have the answers.
There are so many ways digital content adds value to the world right now. Here are just a few examples for inspiration.
Maintaining engagement will be crucial in the next few months. Here are the best ways to stay connected with your audience through Q3.
If there is any positive to take from the coronavirus crisis, it’s that you’ve likely been forced to rebuild your marketing framework without any fluff.
To put it mildly, a lot has changed very quickly in the past month for marketers, and there’s almost certainly more change ahead.
Most marketers are wondering how they can add value to their company, to their customers and to the world at large. Here’s our take.
People are trying their best to predict what our coronavirus-free future will look like, and what aspects of our behavior and culture are going to be changed forever.
Every single client communication for the next few weeks – maybe months – is with a person enduring a pandemic first, and a customer, second.
From ice cream delivery to light-hearted web content for WFH-weary workers, these responses to COVID-19 are nothing short of ingenious.
Whatever you do now in place of live events, it has to be digital.
Sherwin-Williams, McDonalds and too many hotels to count are helping health care workers so they can help everyone else.
Just because we’re physically separated for the sake of public health doesn’t mean that we can’t join together and unite using digital channels.
There are numerous mistakes brands could potentially make with their social presence during this time.
Mattel, KFC and Jo-Ann Fabrics and Crafts are leaning on their strengths to help the people who need it most right now.
During times of crisis, it’s more important than ever for businesses to reach out to customers and maintain a strong digital presence.
How your organization acts now and in the coming weeks will shape the way your customers think and feel about your brand.
This global pandemic has changed the priorities of people all over the world. Here’s how to find the content your audience needs, and how to provide it to them.
Coronavirus is an unprecedented public health crisis that is changing how many businesses operate during this time. Here are 10 content marketing ideas to help your business get through the next 3 months.
Whether you’ve been a digital nomad for many years or this is the first time you’ve ever worked from home – we’ve got ideas for you to stay productive and positive during this challenging time.
At Brafton, our two key priorities are maintaining the health and safety of our staff, and effectively supporting you and your business’ marketing efforts. Here’s what we are doing at a company-wide level to achieve these goals.
Find additional resources on The Content Marketing Blog.
More helpful resources on
content marketing during COVID-19:
SURVEY: Are you changing your approach to
content marketing as a response to COVID-19?
A letter from our CMO
We spent time thinking about who we want to be in a situation like this. The only
answer that felt right to us was to be a helpful resource to our readers.
And we’re in a unique position to provide those resources; we have a team full of
great writers, marketers, social media, SEO and video experts who mainly work
We are perfectly set up to create helpful guides on how to work from home, stay
productive, keep your marketing going, keep your SEO going, and stay positive.
We’re going to regularly share some helpful stuff with you, and ask for your
collaboration from time to time.
If you have any questions or fears that you want us to address, please email us at
firstname.lastname@example.org at any time.
We’re here with you, as people and a helpful resource, not a faceless organization.