Want to see new resources about marketing
during the COVID-19 crisis?

Sign up for updates below – we’ll email you when we publish something new.

By entering your email address, you agree to receive emails from Brafton in accordance with our Privacy Policy.
You may unsubscribe from these communications at any time.

See the latest content marketing guidance from our blog:

See the latest content marketing
guidance from our blog

As marketers and as humans, we’re in this together.

Agile content marketing: The key to getting through the next 6 months

Agility and flexibility will help see you through the uncertainty ahead.

Read More

Brafton’s playbook for reopening

We’ve compiled a list of our priorities for the coming months that you can use...

Read More

Content marketing in a crisis: Do’s and don’ts

Understanding what not to do is often far more crucial than what to do when...

Read More

Another week, another round of companies that keep on giving

Even as many parts of the world commence reopening, some companies continue to offer a helping hand wherever they can.

Read More

Tips to help you nurture creativity in quarantine

There’s a lot you can do to cultivate creativity while still adhering to social distancing guidelines.

Read More

Status check: What should marketers be doing as we start re-opening?

Do what you can to facilitate engagement while still being very mindful of where we...

Read More

3 enlightening marketing campaigns that came out of a crisis

These marketing lessons will outlast COVID-19.

Read More

How ‘not’ to write your emails during a global crisis

Wondering how you can keep your conversation relevant while not sounding like an opportunist? Take...

Read More

How to use your free time to become a better digital marketer

Think of this as your very own digital marketing course curriculum.

Read More

These businesses are giving away free or discounted virtual-conference services

This week’s roundup of helpers recognizes businesses that are making it easier to host virtual events on a budget.

Read More

Should you bother with keyword research right now?

The answer: Yes, but with a different set of goals in mind.

Read More

How To Host a Virtual Conference on a Shoe-String Budget (Infographic)

Interest in virtual events is spiking and video-conferencing services are currently free or discounted.

Read More

For these small businesses, kindness is immune to COVID-19

From Nottingham to New York City, many small businesses have demonstrated ingenuity, resilience and, above...

Read More

Read this before reallocating any marketing spend

If you’re considering making marketing cuts, make sure your decisions are highly informed.

Read More

Answers to your top marketing questions right now

As you trudge deeper into uncharted marketing territory, you probably have marketing questions, and we...

Read More

Digital content and charity meet halfway in this week’s roundup of helpers

There are so many ways digital content adds value to the world right now.

Read More

Survey results: How marketers are changing their activities in response to the pandemic

To put it mildly, a lot has changed very quickly in the past month for...

Read More

3 of the best types of content to create through Q3

Maintaining engagement will be crucial in the next few months.

Read More

Constraints probably make you a better marketer

If there is any positive to take from the coronavirus crisis, it’s that you’ve likely...

Read More

How to ‘be helpful’ first in a rapidly changing marketing environment

Most marketers are wondering how they can add value to their company, to their customers and to the world at large.

Read More

Opinion: Are we really forever changed by COVID-19?

People are trying their best to predict what our coronavirus-free future will look like, and...

Read More

How to communicate with your clients right now

Every single client communication for the next few weeks - maybe months - is with...

Read More

Ingenious ways businesses are responding to this pandemic

From ice cream delivery to light-hearted web content for WFH-weary workers, these responses to COVID-19...

Read More

Tips for rerouting your trade show spend during the quarantine

Whatever you do now in place of live events, it has to be digital.

Read More

Weekly Roundup: A handful of businesses and a whole lotta health care supplies

Sherwin-Williams, McDonalds and too many hotels to count are helping health care workers so they can help everyone else.

Read More

How technology and digital content connect us in our new remote-first reality

Just because we’re physically separated for the sake of public health doesn’t mean that we...

Read More

Social during a public health pandemic: Some tips, guidance and words of wisdom

There are numerous mistakes brands could potentially make with their social presence during this time.

Read More

Weekly Roundup: 3 companies lending a helping hand right now

Mattel, KFC and Jo-Ann Fabrics and Crafts are leaning on their strengths to help the people who need it most right now.

Read More

Why businesses should use digital marketing during difficult times

During times of crisis, it’s more important than ever for businesses to reach out to...

Read More

How to identify and cater to the new content needs of your audience

This global pandemic has changed the priorities of people all over the world.

Read More

6 marketing missteps to avoid during a crisis

How your organization acts now and in the coming weeks will shape the way your customers think and feel about your brand.

Read More

10 content marketing ideas for the coronavirus lockdown

Coronavirus is an unprecedented public health crisis that is changing how many businesses operate during this time.

Read More

How to work from home (A guide for beginner and seasoned remote workers alike)

Whether you’ve been a digital nomad for many years or this is the first time...

Read More

What to expect from Brafton content marketing during COVID-19

At Brafton, our two key priorities are maintaining the health and safety of our staff,...

Read More

Find additional resources on The Content Marketing Blog.

More helpful resources on content marketing during COVID-19:

More helpful resources on
content marketing during COVID-19:

SURVEY: Are you changing your approach to
content marketing as a response to COVID-19?

View Survey Results

A letter from our CMO

A letter from our CMO

We spent time thinking about who we want to be in a situation like this. The only
answer that felt right to us was to be a helpful resource to our readers.

And we’re in a unique position to provide those resources; we have a team full of
great writers, marketers, social media, SEO and video experts who mainly work
from home.

We are perfectly set up to create helpful guides on how to work from home, stay
productive, keep your marketing going, keep your SEO going, and stay positive.
We’re going to regularly share some helpful stuff with you, and ask for your
collaboration from time to time.

If you have any questions or fears that you want us to address, please email us at
info@brafton.com at any time.

We’re here with you, as people and a helpful resource, not a faceless organization.

Jeff