Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google announced three adjustments that further intertwine Google+ with SERPs, and search marketers can’t ignore the social SEO implications of the new “Search, plus Your World” format.
Google’s Panda algorithm aims to promote high-quality content in search results.
While a series of interesting reports detailed the value of various web marketing channels, two announcements from Twitter may be the most important news to break this week, as the company changed its layout and social media marketing offerings heavily.
The formula for getting marketing campaigns to go viral is good content + solicited social sharing, say SMX experts – and earned media tops advertising, they say.
Cyber Monday and Black Friday sales dominated web marketing conversations this week, and other industry developments suggest content marketing is key to marketing success this holiday season and year-round.
A new development from Bing brings human curation to the search process, offering users editors’ favorite sites according to category.
A new feature from Blekko may help users find the search results they like most, as well as give marketers insight into the success of their SEO initiatives across engines.
At ad:tech New York, Facebook’s vice president of advertising, David Fischer, explained that integrating social into every element of marketing outreach can boost sales, and he offered three steps to success.
Google is the most popular search engine and will likely remain so moving forward, with Bing-powered search failing to impact the market as a whole.
Content fuels every marketing channel. Is it time to consider a content marketing agency to amplify your business’ efforts?