Knowledge Graph’s ‘People also search for’ explanations: More proof relevant content catches clicks
Google announced an expanded Knowledge Graph capability with connection explanations for items listed in its People also search for tab.
Search for: SMX
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Identifying the metrics that mean success in SEO
A report from Conductor found search marketers for brands lacking ecommerce need to develop custom metrics and dollar values to measure and analyze their web traffic conversions.
Internet marketing news roundup, October 8
Google capped a busy week with the launch of Penguin 1.2, but the algorithm impacted fewer searches than most expected.
Internet marketing news roundup, October 1
Google’s Matt Cutts made an appearance on a web radio show last week and provided insights on the best ways to make guest blogging a successful part of a content marketing strategy.
Measuring content marketing ROI: Remember the full picture
Using several different metrics is critical for marketers to develop a true understanding of their content marketing strategy’s success.
“No BS” link building tips from SES San Francisco
One SES San Francisco expert offered core link building principles for modern SEO.
5 Steps to Think Like (and Connect with) a Google Searcher
Developing content marketing and SEO strategies that reach target audiences requires a business to think like Google searchers.
Bing: SEO is about more than links, invest in content marketing
Bing’s Duane Forrester urged marketers to focus on content marketing – not just inbound links – when developing an SEO strategy.
Google rolls out App Analytics for mobile marketers, continues recent focus on smartphones, tablets
The rollout of Mobile App Analytics from Google signifies another major step in the way of mobile for the company.
Google clarifies position on mobile SEO, offers guidelines for smartphone, tablet sites
Google’s Pierre Far detailed the company’s mobile SEO leanings at SMX Advanced this week, offering some clarity for marketers looking to boost their mobile presence.