SEO more challenging than it used to be, Cutts says
Google’s Matt Cutts said that he believes SEO is more difficult than it used to be and that marketers should expect that to continue.
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Google’s Knowledge Graph search update delivers “content you want” – not keyword results
Google’s Knowledge Graph attempts to make the search engine understand the real-world meanings of queries and offer results that are based on “things, not strings.” The update changes the nature of search results and SEO.
Why SEO marketers trying to think beyond Google should look at DuckDuckGo
DuckDuckGo’s privacy features – and less cluttered SERPs – might make it a key player in the search space, and SEO marketers should get familiar with the rising search engine.
Is longtail search dead? Insights from ad:tech San Francisco
Search experts at ad:tech weighed in on whether longtail search optimization is relevant in the evolving search landscape and what marketers can do to maintain visibility.
Amazon explains how success is built on personalized content at ad:tech San Francisco
At ad:tech San Francisco, Amazon described targeted digital content as core to brand discovery, prospect engagement and, ultimately, sales.
SEO alert: 91 percent of consumers satisfied with search results, but majority against personal search filters
Pew Internet Research found that despite near unanimous satisfaction with search, many consumers are concerned about changes made by Google and other companies.
The three E’s of successful content marketing: Engage, Educate, Earn
Content marketing is on the rise, and businesses that want to leverage custom content to generate leads and sales should focus on on strategies to engage, educate and earn.
Bing lands first Facebook log-out ad, but organic social visibility still a must
Bing has become the first advertiser on Facebook’s recently launched log-out page ad spot.
Internet marketing news roundup, March 2
Google’s new privacy policy launched on Thursday, and, while the effects were minimal to start, consumers and lawmakers alike are concerned about its lasting effects
Internet marketing news roundup, February 24
Google’s privacy policy is less than one week from taking effect, and it became a hot topic this week after the National Association of Attorneys General sent a letter to the company discussing its concerns.