Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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A report from the Optimization Group suggests that businesses launching new media marketing campaigns have to win buy-in throughout their organization to ensure brand consistency and success across channels.
Integrated marketing campaigns allow businesses to leverage several different web channels with the primary purpose of boosting an overall web presence and nurturing leads.
Creating brand journalism allows businesses to position themselves as leaders within their industry while populating their website with original, relevant content aimed at their prospects.
Content marketing is on the rise, and businesses that want to leverage custom content to generate leads and sales should focus on on strategies to engage, educate and earn.
New media marketing has helped businesses leverage new web channels to attract prospects by offering content and other information.
At this week’s SMX West conference, experts from Google and Bing shared info on everything marketers need to know about social search and personal results. The experts offered best practices for being visible in the dynamic search space.
At day one of SMX, panelists in the “Hitchhiker’s Guide to SEO” session weighed in on strategies marketers can use to keep up with the ever-expanding search galaxy.
Video marketing allows businesses to present new content in an engaging format that will improve the overall diversity of their website.
A report from Zoomsphere found that Twitter’s profile on its own site is the brand page that has seen the most success since rolling out profiles specifically for social media marketing use.
An internet marketing campaign’s conversion rate describes the share of site visitors or content viewers who take desired actions.