Internet marketing news roundup, February 3
The Super Bowl and Groundhog Day dominated web conversation this week, but marketing saw some major trends unveiled that could change campaigns for all businesses moving forward.
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Finding killer SEO keywords for content marketing: Part 1
When was the last time you updated your SEO keyword list? Coming up with competitive keywords is essential to web visibility and content marketing.
Internet marketing news roundup, January 20
Trending topics this week included Martin Luther King Jr., SOPA and PIPA, as the web was busy with conversation about the civil rights activist and the future of the internet in the U.S.
Martin Luther King Jr. Day search trend can boost content marketing campaigns
Martin Luther King Jr. was a trending topic on Monday as searchers browsed the web for information about the civil rights activist.
Businesses need to simplify social media marketing
A report from the Altimeter Group found that businesses are struggling to streamline and formalize their use of social media marketing.
Social media marketing can drive customer service for banks
A report from Attensity found that customer service is one area businesses can improve with social media marketing campaigns.
Conversion Marketing
Conversion marketing, which aims to get prospects to take specific actions, should be an element of any marketing campaign, and it greatly depends on strategic content and context to drive results.
Business-to-Business (B2B) Marketing
B2B marketing refers to the techniques and best practices used by companies that sell directly to other businesses. Good B2B marketing strategies reach multiple audiences at once using a variety of tactics and account for longer sales cycles.