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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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New features for Google custom search expanding boundaries of SEO

Mountain View, California-based Google has added several new features to its custom search engine that create new opportunities for search engine optimization (SEO). Custom search, which businesses can use to search only a set range of data – a company website, for example – will now include an integrated Wikipedia search, allowing users to narrow… Read more »

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SEOs on edge as Microsoft-Yahoo deal is put on hold

The world of search engine optimization (SEO) was watching closely this Wednesday as Yahoo filed documents with the Securities and Exchange Commission saying that the deal to merge their search technologies with those of Microsoft would be delayed. The partial merger between the two online giants has been public knowledge since July 29, and the… Read more »

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NFL, travel information to be integrated with Bing results

Although competitor Google still dominates the market, Microsoft continues to aggressively add features to its Bing search engine, most recently integrating travel information and NFL data into natural search results, creating new opportunities for search engine optimization (SEO). Microsoft announced the additions late last week in a post on its official blog. The new travel… Read more »

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Fall season premieres make SEO easy for video sites

Dozens of TV shows on all of the major networks premiered earlier this fall, driving sizeable gains in traffic for video streaming and associated websites, according to a study from comScore. Alert search engine optimization (SEO) professionals could have engineered content to match up with the surge in online TV viewing, covering news and reviews… Read more »

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Google improves mobile search, broadening market for SEO

In the past two weeks, Google has released several updates for its mobile search service, adding localization and making searches easier – as well as adding extra dimensions for search engine optimization (SEO) professionals to consider. Google has supported localized search on iPhones through that device’s Safari browser for several months now, but recently broadened… Read more »

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Strategist: SEO returning to prominence

Online marketers are reconsidering the role of search engine optimization (SEO) in their campaigns, according to Ray Comstock, senior SEO strategist with BusinessOnLine. In an interview with B2B Online, Comstock said that marketers are shifting from a focus on paid search options back to an emphasis on natural search results. Search engine optimization (SEO) is… Read more »

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