Press releases can boost business, SEO
For decades one of the only ways companies could get their message out to media and the public was through the use of a press release, but it turns out that even in this digital age, the press release
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Small businesses should focus on local SEO ranking
As more people head to the internet to find information on businesses in their area, one search engine optimization (SEO) expert says companies need to consider using SEO to improve their local search results. Writing the Small is Beautiful column for Search Engine Land, Hanan Lifshitz says small businesses need to do their best to… Read more »
Celebrity gossip site grows using SEO
It’s clear that America is obsessed with celebrity gossip, but what might be surprising is that the most popular site for entertainment news is part of a search engine and is attracting a large portio
Expert says SEO should be left to specialists
When companies decide to increase their internet presence with a new website they often believe that the people who are creating the site will have search engine optimization (SEO) in mind during the build, but according to expert, that’s not usually the case. Writing for Examiner.com, Peter Kent, author of Search Engine Optimization for Dummies,… Read more »
Entry-level job seekers should learn SEO, other technology for online media
With the unemployment figures hovering just under 10 percent many Americans are looking to new industries to get work, but when trying to break into the world of online media potential employees might
Tips for how not to increase SEO
There are numerous experts on the web touting the things people should do to help increase their search engine optimization (SEO), but one writer recently made a list of the things companies should avoid if they want their SEO to improve. In a piece for Connected Internet, Joseph Plazo writes that search engine optimization (SEO)… Read more »
A liberal arts education can help with SEO training
While some have said that colleges and other academic institutions don’t place enough emphasis on teaching the ins and outs of search engine optimization (SEO) and search engine marketing (SEM), one expert says many of the lessons learned in a liberal arts educations can be applied to both SEO and SEM. In a column for… Read more »
Search engine sees increase in unique visitors thanks to SEO
With more people dumping their Yellow Pages and instead turning to the internet to get information on businesses in their area, the emphasis on local search is increasing which may have some people re
Google’s Mayer welcomes search competition, finds real-time search ‘interesting’
With the popularity of Twitter over the last year, much attention has been placed on real-time search and how it might affect search engine optimization (SEO) and according to Google’s Marissa Mayer, it’s something the company believes is "incredibly important." In an interview with the UK’s Guardian newspaper, Mayer called real-time search "very interesting" and… Read more »
Original content is important part of SEO
A growing number of industries are using search engine optimization (SEO) to help increase their online visibility, but one company says the best way to increase website traffic is to create original content year round. In a recent white paper, HRmarketer.com says that creating a well-designed and optimized website is an essential part of lead… Read more »