Content Creation

What is a customer testimonial, how do you benefit from it and how can you write one? Here’s everything you need to know!

There’s one secret ingredient that makes every clickbait headline work. No, there isn’t, but you got curious, didn’t you? That teasing opener is a textbook illustration of how a content headline is designed to attract attention, drive clicks and satisfy curiosity by exploiting the famous curiosity gap. That’s why we’ll address one of the working… Read more »

Learn what a product catalog is and how to effectively use one to boost your sales, marketing and overall brand visibility.

Your brand’s tone of voice is a key part of how you interact with customers. Use these tone of voice examples to guide your own brand-building efforts.

Have you ever looked at a social media account and thought of a haunted mansion? It may sound exciting at first, but really, it’s only fun to watch from the outside. Still, you may struggle to see the value in regular social media marketing, social media management or in devising a coherent content strategy. Or… Read more »

Your ability to bring a case study to life hinges upon your line of questioning during the interview. Are you asking the right questions in the right order?

What is your content without a great name? Here’s how to come up with the catchy blog title ideas that match how great your content is, as well as drive the clicks you need to get readers on your website.

Remember that game Guess Who? You had to narrow down a field of people to find the one your opponent had chosen. Is this person wearing glasses? Do they have brown hair? Are they wearing a hat? These quick-fire questions mirror the rapid-fire decisions your sales team must make when qualifying leads during a complex… Read more »

Discover key strategies for creating content that motivates your audience — from storytelling to smart visuals and emotional hooks.

Interactive content is sure to get your target audience engaged. Check out these examples of great interactive content.