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    4 brand tone of voice examples to use when building your own

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    Tone of voice is essential to building a brand and engaging readers. Here’s how industry leaders approach that task and how you can develop your own unique voice.

    How to hire marketing writers: Look for these key traits (infographic)

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    A great content writer takes your company details, however dry, and turns them into the Harry Potter series.

    The content creation tools we live and die by

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    Here’s a big ol’ list of content creation tools, including a nod to the ones that we at Brafton use on a daily basis to provide our clients with superior content.

    How to quickly and easily create engaging content

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    Unfortunately, as more and more companies create content it becomes harder to stand out. That’s where engaging content comes in.

    The 5 most egregious marketing fails of all time

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    Don’t do any of this. Be kind to your brand.

    How it’s made: A look inside the pages of an eBook

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    From ideation to distribution, here’s an inside look at all the creativity and resourcing that goes into making an eBook in the content marketing world.

    What is a webinar and what’s involved in hosting one?

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    If you’ve been wondering about webinars lately, you’ve come to the right place. Read on for all the juicy details of webinar hosting.

    7 steps to click-worthy blog title ideas (infographic)

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    What is your content without a great name? Here’s how to come up with the catchy blog title ideas that match how great your content is, as well as drive the clicks you need to get readers on your website.

    What makes great evergreen marketing content? (infographic)

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    Learn how to craft evergreen marketing content that will have utility to your target audience many years after its creation.