Testimonials can be a valuable asset to your brand’s ability to retain clients and generate new leads. Here’s how you can craft a successful testimonial, plus some killer examples and why they work so well.
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Never run out of marketing ideas ever again. That’s the goal of this post.
Is your brand relevant? The key to success is a relevant content marketing strategy that not only gets Google’s attention but also genuinely speaks your audience’s language.
White papers and eBooks are valuable assets to educate audiences. But which best aligns with the goals of your marketing strategy?
There’s no concrete word count that will automatically rank your content highly in SERPs. But long-form content is generally more likely to provide the topical authority and coverage necessary to rank – it’s a subtle distinction.
Let’s get to the bottom of what it really means to outsource content creation.
Tone of voice is essential to building a brand and engaging readers. Here’s how industry leaders approach that task and how you can develop your own unique voice.
A great content writer takes your company details, however dry, and turns them into the Harry Potter series.
Here’s a big ol’ list of content creation tools, including a nod to the ones that we at Brafton use on a daily basis to provide our clients with superior content.
Unfortunately, as more and more companies create content it becomes harder to stand out. That’s where engaging content comes in.