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    Money and Marketing: These Are The Words That Make People Spend Money (Video + Infographic)

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    Have you ever considered what kind of words can influence buying decisions? Or why they have that effect on people? Here’s what we know about money and marketing.

    How to Use a Content Calendar to Back Your Content Strategy (+ Free Google Sheets Template)

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    Content calendars are the engine that power your content strategies forward. Learn the importance of putting a content calendar in place and download our Google Sheets calendar template for free to get started.

    How To Create a Brand Messaging Framework in 5 Steps (Infographic)

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    A brand messaging framework helps ensure your messaging remains true to your brand in every piece of content you create.

    10 Content Writing Tips To Help You Get the Most Impact Out of Every Word

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    Get the creative juices flowing in all the right ways with our best content writing tips. Consider this your recipe for freshly squeezed, pulp-free writing!

    Why Your Brand Needs Personalized Content

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    Discover how personalized content puts your brand on customers’ radars and helps you connect with your audience.

    Content Pillars and Creating a Content Pillar Page Strategy

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    Content pillars are an important part of inbound marketing. Learn what they are and how to work them into your marketing strategy.

    White Paper Templates: Our Favorites, How To Create Your Own and a Free Editable Template

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    White paper templates can be the key to producing a steady stream of high-quality content assets for lead nurturing or demand generation.

    5 Secrets to Effective Website Copywriting in 2021

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    Learn all about website copywriting and how your brand can integrate it into your marketing strategy.

    What Is Rich Content, and Why Is It Essential to Your Marketing?

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    Learn all about rich content, why it’s essential to your marketing strategy, and the different types of rich content to use.