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    Ghost blog writers: Bridging the content creation gap

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    Ever wondered what ghost blog writers actually do? Learn more about ghost blogging and how to find the perfect fit for your next content marketing project.

    How to use advocacy marketing

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    Every business needs a few advocates in their corner. Here, we’ll tell you what advocates are and how you can get them.

    The problem with statistics in marketing (and how to source responsibly)

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    Statistics make for good copy, but they’re not all worthy of marketing material. Here’s advice on responsibly using secondary research in marketing.

    White paper templates: Our favorites + how to create your own

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    White paper templates can be the key to producing a steady stream of high-quality content assets for lead nurturing or demand generation.

    Why is storytelling important in marketing?

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    All informative, entertaining and inspiring content has one thing in common: It tells a good story.

    How to create lifestyle content that makes an impact

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    All lifestyle content needs to give something to the audience – namely information, affirmation, entertainment or inspiration.

    8 types of infographics you should be using in your content marketing

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    Infographics perform astronomically well on social, advance your branding campaigns and convince audiences that your company is creative, versatile and digitally elegant. Use them as standalone assets or to add more vibrance to blogs, email newsletters and conversion landing pages.

    How to hire marketing writers: Look for these key traits (infographic)

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    Great content marketing writers take your company details, however dry, and turn them into the Harry Potter series.

    Case study questions: How to get satisfied customers to make a case for your brand [video]

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    Your ability to bring a case study to life hinges upon your line of questioning during the interview. Are you asking the right questions in the right order?