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    What makes an effective creative brief (and how to create your own)

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    A creative brief outline modeled after our own to help guide your own content creation efforts.

    Tips to help you nurture creativity in quarantine

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    There’s a lot you can do to cultivate creativity while still adhering to social distancing guidelines. Here are just a few ideas:

    An FAQ on creating FAQs

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    We got a bit meta and decided to create a series of frequently asked questions about creating frequently-asked-questions content.

    How to host a virtual conference on a shoe-string budget

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    Interest in virtual events is spiking and video-conferencing services are currently free or discounted. So what are you waiting for?

    3 of the best types of content to create through Q3

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    Maintaining engagement will be crucial in the next few months. Here are the best ways to stay connected with your audience through Q3.

    Is BuzzSumo the key to creating endlessly engaging content? [Review & tutorial]

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    BuzzSumo is a research and analysis tool designed with the needs of content marketers in mind.

    4 brand tone of voice examples to use when building your own (infographic)

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    Tone of voice is essential to building a brand and engaging readers. Here’s how industry leaders approach that task and how you can develop your own unique voice.

    What is a webinar and what’s involved in hosting one?

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    If you’ve been wondering about webinars lately, you’ve come to the right place. Read on for all the juicy details of webinar hosting.

    31 kickass marketing collateral ideas for your content marketing playbook

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    Every asset you create is multifunctional, be it for sales, marketing or human resources. Do you have enough collateral to support your company’s growth initiatives?