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    18 surefire ways to come up with clever article ideas every time

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    Keep your blog page stacked with high-quality articles by following these content ideation tips.

    How long should a blog post be? (video)

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    There’s no concrete word count that will automatically rank your content highly in SERPs. But long-form content is generally more likely to provide the topical authority and coverage necessary to rank – it’s a subtle distinction.

    What is a style guide and how does it support your branding efforts? (infographic)

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    Consistent branding across every channel is easy to understand but difficult to execute. Here’s everything you need to know about creating a style guide for your brand.

    Case study questions: How to get satisfied customers to make a case for your brand [video]

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    Your ability to bring a case study to life hinges upon your line of questioning during the interview. Are you asking the right questions in the right order?

    The complete guide to data-driven content development [video]

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    If there’s one rule in marketing, it’s this: Don’t make assumptions about your audience. Data can guide your content development efforts if you know how to find and interpret it correctly.

    7 B2B and B2C case study examples to model your content after

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    Check out these seven case study examples for content marketing inspiration.

    Turning conversations into content (+ 10 unique ways to repurpose them)

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    A good quote can go a long way. Here’s how to prepare for, conduct and use (and re-use and re-use) interviews in your marketing strategy.

    How to ask for a review: Top tips for case studies, testimonials and beyond

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    Whether you’re encouraging B2C customers to review your products or setting up case studies with your B2B clients – or anything in between – your pursuit of third-party feedback can be an essential part of your company’s content strategy.

    What is SEO writing? The complete guide to writing for search [Video]

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    Conquer SERPs with effective SEO, one word at a time.