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    How to come up with creative content ideas

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    Ever wonder where talented writers come up with their most creative content ideas? Take a look and try putting these strategies to work for your content.

    The anatomy of a marketing ideation workshop (Infographic)

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    Is “innovative thinking” a business process? You betcha.

    5 keys to crafting a killer marketing case study

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    A good case study gets its point across, but a great case study does so with style. Here are five key steps for producing a first-rate marketing case study.

    The science behind clickbait titles (and how to use them responsibly)

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    Your audience deserves better than clickbait titles that over-promise and under-deliver. Here’s how to keep your headlines honest & helpful.

    The complete guide to data-driven content development [video]

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    If there’s one rule in marketing, it’s this: Don’t make assumptions about your audience. Data can guide your content development efforts if you know how to find and interpret it correctly.

    6 inventive content marketing ideas we made happen in Q4

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    6 of the most inventive (and adaptive) pieces of content we’ve created in the past few months.

    How to write in a conversational tone: Tips for B2B and B2C

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    A conversational tone can make your content marketing not only easier to read, but more successful in connecting with and retaining key audiences.

    4 ways to make marketing videos while staying socially distant

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    2020 was supposed to be the year of video marketing. It still can be. Here’s how to make live-action and other types of videos for your audience right now.

    Case study questions: How to get satisfied customers to make a case for your brand [video]

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    Your ability to bring a case study to life hinges upon your line of questioning during the interview. Are you asking the right questions in the right order?