Content Creation

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Content Creation Walt Clark

Ads that imitate art: How successful are they really?

Branded content has existed for a very long time. If you look at Renaissance artists, most if not all of them were able to make their art by being funded by wealthy patrons and the Church. What has changed since Da Vinci’s time is that businesses are commissioning artists to create more than just portraits… Read more »

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Content Creation Eric Wendt

How animation powers ROI (and your nostalgia for Saturday morning cartoons)

Who could’ve guessed generations raised on Saturday morning cartoons would respond so favorably to marketing animation? Hanna-Barbera, that’s who. But animated videos don’t just tug at the nostalgic heart strings of consumers – they drive them to take action. Explanation for ROI While animation can be used for numerous content marketing efforts, it’s often synonymous… Read more »

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Content Creation Eric Wendt

Ugly as sin: The 6 cardinal sins of blog design [infographic]

Your blog may not be the belle of the sales ball, but that doesn’t mean it should scare away potential suitors. Blogs are the first line of defense in establishing your brand, building trust among visitors and enhancing search engine optimization. Oftentimes, your blog is the first interaction prospective clients have with your brand. These… Read more »

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