The future is human: How emotional marketing works for B2B

All too often, content marketing is all about “me.” When building content marketing strategies, it’s easy to get caught up in what you want to say about yourself – your […]

It’s a trick question. What you should be asking yourself is, “How do I create content people love?” Google has advanced to the point where its algorithm has an advanced […]

Forget stuffy and sterile. B2B audiences want to talk to a human being.

When people hear I work in marketing, they automatically think of cool designs, public relations events, Snapchat and other trendy pursuits. When I tell them I do marketing for an […]

If you don’t have style, you don’t have much. Learn how to create a style guide that makes your content consistent and engaging.

Not only is content marketing an incredibly effective way to connect with customers, it can result in higher conversion rates at a fraction of the cost of traditional marketing. What […]

Branding is about more than killer collateral. Sure, pithy tag lines and eye-catching color schemes won’t hurt your sales sheets, but consumers expect more. They want a story, and a […]

Content with no personality will fall flat in front of your prospects. Learn how to create a stellar personality that’s right for your brand and audience.

“I watched every season of Game of Thrones and all I got was this great branding advice,” said every marketer ever. Don’t thank me, thank HBO. It’s true: There are […]