Content Creation

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Content Creation Casey Weston

5 content strategies you need to try after a trade show

You’ve registered your company for the big trade show and highlighted it in red on your marketing calendar. You’ve spent months preparing, promoting digital campaigns around your presence at the event. The adrenaline keeps you going right up until the day – then it’s over and you’re ready to crash. But your job is not… Read more »

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Content Creation Jeff Baker

Content should be expensive, like prosciutto sandwiches expensive

In 2013 there were 152 million blogs on the web, with a new blog created every half second. I’m not talking blog articles here, I’m talking 152 million individual content production centers. So what? Can you ever have too much information? Yes! That’s a ton of content, and the result is a massively disproportionate amount… Read more »

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Content Creation Jeff Baker

Predicting the Future of Content Marketing

Don’t expect content marketing to move at the same pace you have witnessed over the past 10 years. If you sit pat with your current strategy, you’ll become obsolete within six months. Period. In keeping with the explosive pace of technology and the artificial intelligence that powers it, content marketing is and will be evolving… Read more »

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