ClickCease Content Creation Archives - Page 15 of 19 - Brafton

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What you need to know about customer testimonials


All too often, content marketing is all about “me.” When building content marketing strategies, it’s easy to get caught up in what you want to say about yourself – your […]

How do you create content that Google loves?


It’s a trick question. What you should be asking yourself is, “How do I create content people love?” Google has advanced to the point where its algorithm has an advanced […]

Boring B2B content? It doesn’t have to be that way


Forget stuffy and sterile. B2B audiences want to talk to a human being.

How to make content marketing for tech successful


When people hear I work in marketing, they automatically think of cool designs, public relations events, Snapchat and other trendy pursuits. When I tell them I do marketing for an […]

Make sure your brand never goes out of style


If you don’t have style, you don’t have much. Learn how to create a style guide that makes your content consistent and engaging.

3 steps for mastering your brand voice through content marketing


Not only is content marketing an incredibly effective way to connect with customers, it can result in higher conversion rates at a fraction of the cost of traditional marketing. What […]

Build, bond, repeat: How to develop your brand with content marketing


Branding is about more than killer collateral. Sure, pithy tag lines and eye-catching color schemes won’t hurt your sales sheets, but consumers expect more. They want a story, and a […]

A winning personality: How to make your content shine


Content with no personality will fall flat in front of your prospects. Learn how to create a stellar personality that’s right for your brand and audience.

What Game of Thrones teaches us about brand development


“I watched every season of Game of Thrones and all I got was this great branding advice,” said every marketer ever. Don’t thank me, thank HBO. It’s true: There are […]