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It’s a trick question. What you should be asking yourself is, “How do I create content people love?” Google has advanced to the point where its algorithm has an advanced […]
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Forget stuffy and sterile. B2B audiences want to talk to a human being.
When people hear I work in marketing, they automatically think of cool designs, public relations events, Snapchat and other trendy pursuits. When I tell them I do marketing for an […]
If you don’t have style, you don’t have much. Learn how to create a style guide that makes your content consistent and engaging.
Not only is content marketing an incredibly effective way to connect with customers, it can result in higher conversion rates at a fraction of the cost of traditional marketing. What […]
Branding is about more than killer collateral. Sure, pithy tag lines and eye-catching color schemes won’t hurt your sales sheets, but consumers expect more. They want a story, and a […]
Content with no personality will fall flat in front of your prospects. Learn how to create a stellar personality that’s right for your brand and audience.
“I watched every season of Game of Thrones and all I got was this great branding advice,” said every marketer ever. Don’t thank me, thank HBO. It’s true: There are […]
Finding the right voice for your content is an important aspect of branding. Learn how to create your own and keep it consistent.