Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Branding is about more than killer collateral. Sure, pithy tag lines and eye-catching color schemes won’t hurt your sales sheets, but consumers expect more. They want a story, and a promise. They’re paying attention not just to what you’re saying, but how you’re saying it. Is your content marketing keeping up? Building a bond The… Read more »
Content with no personality will fall flat in front of your prospects. Learn how to create a stellar personality that’s right for your brand and audience.
“I watched every season of Game of Thrones and all I got was this great branding advice,” said every marketer ever. Don’t thank me, thank HBO. It’s true: There are very few places to find better brand development tactics than inside the mind of George R.R. Martin himself. And on your company’s long journey toward… Read more »
Finding the right voice for your content is an important aspect of branding. Learn how to create your own and keep it consistent.
Want to know more about what goes into making a great animated video? Check out the Brafton process for creating captivating motion graphics.
It’s the ultimate irony: A generation raised on cutting-edge surround sound explosions in their summer blockbusters now prefers to watch videos in silence. Charlie Chaplin would be proud. Don’t get us wrong – sound is still vital to your video marketing strategy. It’s part of what makes video such a powerful medium. However, with the… Read more »
Sometimes good GIFs are hard to find. These days, the ability to capture the essence of a moment or an emotion in just a few seconds of moving imagery is exactly what we need to get us through that workday hustle. Brafton’s got you covered! Feast your eyes on our latest and greatest holiday-themed GIFs,… Read more »
Ever wondered what makes a marketing video a hit or a miss? Then check out our examples of the best and worst videos in the marketing realm.
Branded content has existed for a very long time. If you look at Renaissance artists, most if not all of them were able to make their art by being funded by wealthy patrons and the Church. What has changed since Da Vinci’s time is that businesses are commissioning artists to create more than just portraits… Read more »
Who could’ve guessed generations raised on Saturday morning cartoons would respond so favorably to marketing animation? Hanna-Barbera, that’s who. But animated videos don’t just tug at the nostalgic heart strings of consumers – they drive them to take action. Explanation for ROI While animation can be used for numerous content marketing efforts, it’s often synonymous… Read more »