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    8 influencer marketing statistics that will guide your strategy in 2019 and beyond

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    Influencer marketing helps you build and convert audiences. Here’s what to know as you formulate your influencer strategy.

    How does pay-per-click work? And other PPC questions answered

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    Pay-per-click advertising can drive traffic to your website and increase brand recognition and visibility. But it’s a strategy that must be done right. Here’s what you need to know.

    Why you shouldn’t budget for paid content syndication in 2019

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    Find out everything you need to know about paid content syndication – namely, why it’s not right for your business.

    Display vs native advertising (vs. content syndication): What’s the difference?

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    A quick primer on digital advertising and where it fits into content marketing.

    14 content syndication networks and platforms you should already know

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    These content syndication networks and platforms can help more readers discover your brand.

    Write less, promote more: The beginner’s guide to repurposing content for social media

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    If you aren’t repurposing your content for social, what are you doing?

    Authenticity marketing: It’s about the stories you tell

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    And this story is about reconciling two seemingly opposed things: authenticity and marketing.

    8 undisputed ways to convert employee advocacy into content marketing ROI

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    Employee advocacy is the hidden jewel of marketing. It’s never spoken of, yet it can reap huge rewards for brands that are looking to polish their tactics for greater reach.

    6 experts share the positives and negatives of influencer marketing

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    We tap into some industry expertise to get a sense of the perks and potential drawbacks of influencer marketing.