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    How to prepare for WordPress 5.0 with the new Gutenberg editor

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    Wordpress is getting a new update, Gutenberg 5.0, and you may notice a big change to the way you edit your pages and posts. Don’t panic, we know change is scary, and we’re here to walk you through everything you need to know.

    Influencer marketing campaigns, the basics

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    Put your brand in front of a larger audience by getting influencers on your side.

    Inbound marketing services (infographic)

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    It’s out with the old and in with the targeted approach of inbound marketing. From in-depth strategy to high-quality content creation, here’s how your company can benefit from inbound marketing services.

    Everything you need to know about earned media (infographic)

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    Earned media is about identifying your influencers and converting them into brand advocates.

    How to write a newsletter (infographic)

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    Want to engage your audience while sharing your best content and deepest insights? Add a newsletter to your marketing strategy.

    Your complete guide to content optimization in 2018

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    Website content optimization is a time-efficient, cost-effective and foolproof way to directly increase your organic search rankings, revitalize existing collateral and show ROI. If only there were a handy guide…

    Gated content: Everything you need to know

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    Gated content: Some love it, some hate it, but it really does work.

    How to create a content inventory

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    A content inventory is the architecture holding together your various marketing campaigns. It compiles all of the assets across your domain and organizes them in a way that you can make content decisions as efficiently as possible.

    The strategy behind content hubs (and some beautiful examples)

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    A content hub can take your brand to a whole new level. Here’s what it is and how you can create an effective content-fueled experience for your audience.