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    Authenticity marketing: It’s about the stories you tell

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    And this story is about reconciling two seemingly opposed things: authenticity and marketing.

    8 undisputed ways to convert employee advocacy into content marketing ROI

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    Employee advocacy is the hidden jewel of marketing. It’s never spoken of, yet it can reap huge rewards for brands that are looking to polish their tactics for greater reach.

    6 experts share the positives and negatives of influencer marketing

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    We tap into some industry expertise to get a sense of the perks and potential drawbacks of influencer marketing.

    What is guest blogging? A modern guide

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    Here’s your guide to everything you ever wanted to know about guest blogging and how to make it successful.

    Survey: This is what marketers really think of chatbots

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    Chatbots: love ’em or hate ’em? The jury is still out on chatbots over here, which is why we felt it was our moral marketing duty to poll our audience on this heated topic.

    How to prepare for WordPress 5.0 with the new Gutenberg editor

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    Wordpress is getting a new update, Gutenberg 5.0, and you may notice a big change to the way you edit your pages and posts. Don’t panic, we know change is scary, and we’re here to walk you through everything you need to know.

    Influencer marketing campaigns, the basics

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    Put your brand in front of a larger audience by getting influencers on your side.

    Inbound marketing services (infographic)

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    It’s out with the old and in with the targeted approach of inbound marketing. From in-depth strategy to high-quality content creation, here’s how your company can benefit from inbound marketing services.

    Everything you need to know about earned media (infographic)

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    Earned media is about identifying your influencers and converting them into brand advocates.