SEO ‘helping corporate recruiters stand out’
Many careers websites and corporate recruiters are using search engine optimization (SEO) tactics to stand out from other sources, an expert has commented.
Sarah E Needleman, writing for the
News
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Blogs ‘easily incorporate SEO tactics’
Keywords and link building are the "hallmarks" of good search engine optimization (SEO) and blogs incorporate both of these easily, an expert has asserted.
Writing for USA Today, in
Regular content ‘a key part of long-term SEO strategy’
The addition of regularly updated content to a website can be an effective way of increasing its search engine ranking, it has been suggested.
Patrick Altoft, search engine optimization (SEO)
SEO ‘levels the marketing playing field’
As many larger firms begin to make use of the increasingly popular tactic of search engine optimization (SEO), smaller organizations should question why they are not benefiting from the approach, an e
Web 2.0 offers firms “publishing power”
Because of Web 2.0, companies have more "publishing power" than ever before, an expert has asserted.
Industry commentator Gary Smith made his statements in an article for online mar
Generic keywords ‘not always best’
It is important to target different keywords to the generic phrases everyone else in an industry is using, an expert has stated.
Scott Buresh, chief executive officer of search engine optimiz
RSS ‘good at boosting traffic’
RSS has become a useful marketing tool and is one of the top ways to increase traffic to a website, an expert has asserted. Derrick Carpenter, writing for online promotions resource Magnetic Sponsoring, suggested that the benefits of using an RSS feed are multiple. News sharing can boost search engine rankings, build consumer trust and… Read more »
Social media ‘is a powerful marketing tool’
Social media marketing is powerful and rapidly evolving, a company has claimed. Public relations firm Giles Communications made its statement as it opened its new social media arm, which aims to build a greater online presence for its clients. It suggested that in order to successfully market through the Web 2.0 platform, it is necessary… Read more »
Online buzz for presidential nominees
The internet is the main place young US voters will turn for political information, an expert has commented. Bill Balderaz, chief innovation officer of online buzz agency Webbed Marketing, stated that since the last election, user-generated content such as blogs and social networks have become a "core way" in which the media and consumers influence… Read more »
Search marketing ‘best tool for driving sales’
More than 65 per cent of online merchants believe search engine marketing is the best-performing tool they have to drive sales, a new report has revealed. Online resource Internet Retailer surveyed 200 retailers and discovered that more than two-thirds believe search engine marketing is vital to their business. More than half of the businesses questioned… Read more »