SEO ‘necessary for online success’
Search engine optimization (SEO) has become a "necessary marketing practice" for brands which want to succeed, an expert has stated.
Jeannette Kocsis, vice-president for digital m
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Content ‘more important than links’
Fresh and regular content is one of the most important things a marketer should consider when seeking to boost their website’s search engine ranking, an expert has claimed.
A commentator on t
Web users ‘hunt valuable content’
It is not just search engines which trawl the web looking for quality content, people do as well and website owners need to respond to this demand, an expert has commented.
In a post through
Social marketing ‘funnels organic traffic’
Firms are becoming increasingly aware of social marketing as an effective tool for targeting organic traffic, an expert has commented. Jack Humphrey, creator of online community Social Power Linking, asserted that companies are "finally" recognizing the importance of social marketing to their online advertising campaigns. Social media websites are the "hottest properties" online, he claimed,… Read more »
“Fight back” with online content
Companies which suddenly find themselves uprooted from the top place in search engine results should fight back with content, an expert has urged.
Fred Greenhalgh, internet marketing and comm
Finding top keywords ‘a challenge’
Choosing suitable keywords for search engine optimization (SEO) can be challenging for marketers, an expert has stated. Eric Enge, president of Boston-based SEO firm Stone Temple Consulting, made his comments through online resource Search Engine Watch. He acknowledged that some words are easier to score high rankings with but urged marketers to consider what words… Read more »
Google ‘remains most visited search engine’
Google was once again the most visited search engine in the US last month, a new study has revealed. Research by internet information provider comScore has shown Google possessed more than 58 per cent of the search market in December, with 5.6 billion core searches carried out by users. Yahoo! had the second largest share,… Read more »
Use ‘AdWords, SEO & links together’
Google’s AdWords service can be excellent at boosting traffic to a website, however, marketers should not ignore other online strategies, an expert has commented.
Matthew MacDonald, author of
Balanced strategy needed for SEO
There is no single tactic that will guarantee a website a place in the top search engine results, an expert has explained.
Matt Foster, chief executive officer of search engine optimization (
Social media marketing ‘generated many sales’
A public relations firm has explained how its recent campaign used social media and viral marketing techniques to generate $1 million in online sales leads for its client. Jennings Public Relations & Advertising (JPRA) used three campaigns for its client Metropolitan – a development of condos in Kansas City. Valerie Jennings, chief executive officer and… Read more »