Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Rapidly changing trends in search marketing and search engine optimization (SEO) will force online marketers to embrace emerging options in their fields, according to Andrew Goodman. Goodman, writing in a guest column at Search Engine Land, asserts that many search engine optimization (SEO) professionals are risk-averse, falling victim to the so-called "black swan" phenomenon –… Read more »
Search engine optimization (SEO) practitioners looking to incorporate video into their efforts have a new tool at their disposal, thanks to TwitVid: The social media video sharing service rolled out a real-time search option and new analytics that could help understand the impact of real-time SEO campaigns. The new search engine will rank videos not… Read more »
Search giant Google has launched its goo.gl link-shortening service, creating a potential showdown with the rest of that industry and further expanding Google’s reach into all manner of products involved with the practice of search engine optimization (SEO). Link-shorteners are among the numerous subsidiary industries that have been created by the skyrocketing popularity of microblogging… Read more »
Computing titan Microsoft has provided a new opportunity to increase the impact of mobile search engine optimization (SEO) with the release of a Bing app for the iPhone. Experts say that the focus of the Bing app is on providing localized search results and map data, though the app contains a number of features that… Read more »
Cyber criminals have hijacked legitimate web pages and abused search engine optimization (SEO) techniques in order to spread a rogue anti-virus program to unsuspecting users interested in a recent "Google Doodle," the small clip art that graces the search engine’s front page. The Google Doodle in question was an Esperanto flag, celebrating the 150th anniversary… Read more »
Google announced today that it would broaden its news-related search engine optimization (SEO) impact by adding web content from 24 new publishers to its Fast Flip service, which provides full-page previews of news stories instead of the standard text digests provided by Google news. Among the new sources due to appear in Fast Flip are… Read more »
News Corp CEO Rupert Murdoch’s efforts to change the way his content is distributed online are continuing, with a deal reportedly in the works to make News Corp content searchable only by Microsoft’s Bing search engine. Greg Jarboe, writing at Search Engine Watch, asserts that the deal would require Murdoch’s content to be actively de-listed… Read more »
A proposed partial merger between Yahoo and Microsoft – which would see Microsoft’s Bing search engine power searches conducted on Yahoo’s portal – has been approved by regulatory authorities in Canada and Australia. The Australian Competition and Consumer Commission issued a statement saying that the two companies already had a similar partnership in place in… Read more »
Careful analysis of data provided by both search engine optimization (SEO) and PPC campaign feedback can be beneficial to the effectiveness of both, according to the writer of Search Engine Land’s Analyze This column, Evan LaPointe. LaPointe writes that search engine optimization (SEO) novices are frequently tempted to optimize their sites to drive the absolute… Read more »
Experts say that video search will be the wave of the future for search engine optimization (SEO) professionals, who have thoroughly explored the world of web search but are still relative newcomers to online video, despite the popularity of sites like YouTube. Steve Baldwin, a search marketing CEO writing a guest column at MediaPost, says… Read more »