Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The way in which search engines rank relevant websites on their results pages has changed many times since the days of Metacrawler and Infoseek, and Google sources say that further changes will be forthcoming. Search Engine Watch’s Eric Enge writes that several new factors will be taken into account when determining a page’s rank in… Read more »
Several public comments made in recent months by News Corp owner Rupert Murdoch were thought to be indicative of a possible deal between Murdoch and Microsoft to de-list all News Corp content from Goo
If any search engine optimization (SEO) campaign, at the beginning of 2009, had targeted Michael Jackson as a search term, they may just have won the jacko-pot: Google’s annual Zeitgeist report revealed that "Michael Jackson" was the fastest-rising search conducted on its search engine. The Zeitgeist report lists both the fastest-rising and fastest-falling search terms,… Read more »
Search giant Google reported this week that Black Friday was a good holiday for both online retailers and search engine optimization (SEO) specialists, as web shoppers searched for the terms "Black Friday sales" and "Black Friday ads" at a 50 percent higher rate than in 2008. In the blog post in which those numbers were… Read more »
Google Maps is no longer the unchallenged king of online services for directions and geographic search, according to Greg Sterling of Search Engine Land. A rival, in the form of Microsoft’s Bing Maps service, offers striking new functionality and robust tools for search engine optimization (SEO). Bing’s answer to Google’s popular Street View feature is… Read more »
Maintaining the "long tail" of a search engine optimization (SEO) campaign conducted in multiple languages is frequently trickier than a simple use of Google Translate, according to SEO experts. Andy Atkins-Krüger, writing for Search Engine Watch, says that international search engine optimization (SEO) can depend on seemingly minor details, like properly placed accents or understanding… Read more »
MediaPost says that a recently released study by the Boston Consulting Group indicates that consumers are willing to pay small monthly fees for access to online news content, which could help fund search engine optimization (SEO) campaigns on behalf of news websites. Other studies cited by MediaPost, however, suggest that public opinion is not united… Read more »
The news that page speed will be included in Google’s ranking algorithms as of 2010 was received with interest in the search engine optimization (SEO) community, and not without a measure of trepidation. However, this week’s announcement that the search giant would incorporate an easy-to-use analytics tool was welcomed. Search Engine Land reports that the… Read more »
A deal that will see Microsoft’s Bing search engine deliver results for queries from Yahoo’s search portal has been completed, according to the two companies, but regulatory approval in the U.S. and EU is still pending. The 10-year deal would see Yahoo keep the lion’s share of profits from search marketers on the Yahoo website,… Read more »
Specific queries, for which the competition is less fierce in the world of search engine optimization (SEO), can drive truly impressive conversion rates, according to Search Engine Land columnist Eric Enge. Enge writes that, despite the fact that the benefits of long tail search engine optimization (SEO) having been obvious for years, many clients are… Read more »