Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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A growing need for companies as they continue to build their online presence is managing their reputation on the web. For this, a number of companies are turning to search engine optimization (SEO), especially when it comes to directories. Michael Gray, a reputation management expert writing for Marketing Pilgrim says that a negative listing can… Read more »
The iPhone is changing the way in which people view online content on mobile devices, and one search engine optimization (SEO) expert says it’s changing the way people look at SEO as well. Although many people believe that search engine optimization (SEO) for a traditional computer is the same as SEO for a mobile device,… Read more »
Search engine optimization (SEO), once a niche product, has now become a must for businesses looking to compete in the 21st century and a new study finds it will continue to gain ground into the near future. According to the "Search Marketing Trends: Back to Basics" report from eMarketer, $1.5 billion was spent on search… Read more »
Search engine optimization (SEO) has become a necessary tool for companies all over the world to get attention on the internet, but one French town is hoping it can help its tourism. The French town of Eu says it is being bypassed by tourists who can’t find it on search engines like Google. A search… Read more »
Although Google is normally tightlipped about the way searches are conducted, one expert says new changes from the company means the future of search engine optimization is in brands. When people talk about the history of search engine optimization (SEO), Google’s Florida Update is often credited with affecting the SEO of websites all over the… Read more »
As more companies embrace the Web 2.0 world, many are hoping that their presence on social networking sites like Facebook and Twitter will help their search engine optimization (SEO). However, one expert says this will also make SEO more difficult. Writing for Search Engine Land, Eric Enge, the president of SEO consulting company Stone Temple… Read more »
A new study finds that search engine queries are getting longer, which could have a positive impact on search engine optimization (SEO). Research from internet analyst Hitwise finds that as people are mastering the use of search engines, they are increasingly searching for longer terms. According to the findings, search terms of four words or… Read more »
One of the best search engine optimization (SEO) tools for drawing visitors to a company site is original content, according to one industry expert. Roger Janik, president of ServerSideDesign.com, says in an article for PromotionWorld that press releases are one of the most effective search engine optimization (SEO) tactics on the market. Janik says that… Read more »
With a growing number of technologies vying for the attention of Americans, television appears to be losing audience as more Americans spend their time elsewhere.
However, some networks are
Recent rumblings in the search engine optimization (SEO) community suggested that Google had changed its algorithms to increase the results of brands, but this week Google’s Matt Cutts downplayed the importance of branding in search. A number of search engine optimization (SEO) experts concluded in recent weeks that a change from Google gave brands more… Read more »