Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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When trying to draw traffic to a website a number of factors come into play, but one search engine optimization (SEO) expert says the usability of a site and its SEO need to work hand-in-hand. Shari Thurow, the founder and search engine optimization (SEO) director for Omni Marketing Interactive, writes in a column for Search… Read more »
The car industry has been struggling as the economy is causing more Americans to reconsider large purchases, but one Florida dealership says search engine optimization (SEO) has allowed it to increase sales. Santa Fe Ford, a mid-sized Ford dealership in Gainesville, Florida teamed up with JP Automotive Marketing last year and says by using search… Read more »
A minor tweak from microblogging site Twitter may result in better search engine optimization (SEO) for users of the social networking tool. In recent days, Twitter changed the HTML title tags for user profile pages which various search engine optimization (SEO) experts say may have a big impact in search engine results pages. TechCrunch’s Robin… Read more »
Search engine optimization (SEO) is an ever-growing industry that needs to adapt with the changing of the web – and according to some experts that means a growing focus on social media. In an interview with WebProNews‘ Chris Crum, a number of search engine optimization (SEO) experts say that social media sites like Facebook and… Read more »
A group of news media outlets recently went to Google with a complaint that may help companies with their search engine optimization (SEO) in the long run. According to Advertising Age magazine, a group of media giants including the New York Times, ESPN and Time Inc. met with Google recently to complain about how their… Read more »
It appears that despite being designed in part by the man who is often heralded with inventing the World Wide Web, no one working on the redesign of the website for the Queen thought about search engi
Showing just how far search engine optimization has come over the last decade, the University of California, San Diego is offering an SEO course which will give students college credit. The course, entitled "SEO & SEM: The Fast Track to Search Engine Optimization and Marketing," is taught over three days and students will receive 2.5… Read more »
In the ever changing market of search engine optimization, companies struggle to increase their online visibility. But according to an SEO expert, getting your company on Google News is "worth its weight in gold." At the recent SMX West conference in California, OBSNews.com spoke with search engine optimization (SEO) expert Bruce Clay who touted the… Read more »
A growing number of companies in all fields of business are discovering that search engine optimization (SEO) helps them gain a competitive edge. But one marketing expert says it’s also important to know what the competitor is doing. Stoney deGeyter, writing for Search Engine Guide, says it is possible to develop a search engine optimization… Read more »
Research has shown that while most companies realize they need to implement some form of search engine optimization (SEO) many don’t understand it. One North Carolina group is hoping to change that for the state’s businesses. The North Carolina Chapter of the Public Relations Society of America (NCPRSA) will have a luncheon next week entitled… Read more »