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    4 great examples of user-generated content marketing

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    Brands trying to connect with new prospects ought to look toward their current customers for inspiration. Here are four examples of great user-generated content.

    Content Questionnaire: Steve Yuen, Zipcar

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    We’re talking content marketing insights with Zipcar’s Marketing Specialist Steve Yuen.

    Content ROI grows 50%: Oral care company generates traffic & conversions

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    A client in the oral care industry wanted to see hard value from its content marketing, so we built a formula to prove ROI was increasing.

    Why your first piece of content isn’t always going to be a slam dunk

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    What happens when your first piece of content is delivered and it isn’t what you expected? (And how can you prevent that from happening in the first place?)

    Analytics spam referral traffic: How it got there & how to remove it

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    A new spam exploit leads marketers to believe they’re getting referral traffic from untrustworthy sources – how to identify and remove it.

    Writing SEO content with an eye toward social media

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    A tech writer shares his experience turning blog content into Tweetable social posts that drove engagement on social networks and business’ website.

    Employee Spotlight: Meet Tony, Senior Writer

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    Tony talks about his experiences as a writer at Brafton – plus how he balances being creative inside and outside the office.

    The value of bringing video & social media into your blog (literally)

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    Embedding Tweets and YouTube videos into blog posts is a strong combination of increasing visual appeal, while also making your blog the sticky epicenter of industry topics.

    Insurance provider grows organic traffic & conversions with content marketing

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    Find out how one of Brafton’s clients in the insurance industry used news content to generate traffic and web conversions.