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    Reading fiction makes for better writers: What’s on our bookshelves

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    Bestselling author J.K. Rowling was once quoted saying “I do believe something magical happens every time you read a book.” Most readers can’t argue her sentiment; the art of good […]

    Employee Spotlight: Meet Zoe, Video Supervisor

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    Zoe Arniotis got her first camera when she was seven years old, and she’s been holding onto it ever since. A photographer and videographer through and through, she’s a mastermind […]

    Answering common questions about smarter content marketing strategies

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    Viewers’ top questions during a “Repurposing Content webinar” are answered in this handy guide, to help drive more marketing ROI for all.

    Stuck on a single approach? Get more traffic and engagement with an agile strategy

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    Strategy changes aren’t the end of the line for content marketing. In fact, they’re important opportunities for improvement.

    Have content, will travel: Where to post content for maximum impact

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    Brands that have committed to a repurposing strategy can still go a little further to optimize by thinking carefully about where they post.

    The Content Questionnaire: Gina Perille, Boston Public Library

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    In our Content Questionnaire, Gina Perille of the Boston Public Library shares what it’s like to create marketing content for a 166-year-old institution.

    Employee Spotlight: Chris Hassan, Editor

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    A few months back, CEO Richard Pattinson said in an interview that “the best managers are not always the people who would have flagged themselves as natural managers in the […]

    Every word counts – How a few sentences helped net 250k in ecommerce revenue

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    B2C clients have a reputation for having the advantage in content marketing, but some ecommerce clients overlook the power of simple words.

    Good blog content keeps visitors from bouncing off the page

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    The average bounce rate is around 50 percent, but see how low this Brafton client’s bounce rate fell due to a great marketing strategy.