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    What makes marketing videos effective? Our director on creativity, investment & message

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    Brafton’s Director of Video Product Perry Leenhouts on “the new Hollywood” and boring brand videos.

    Content Questionnaire: Melissa Ashcraft, Wacom

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    Melissa Ashcraft, Senior Social Media Manager at Wacom shares her take on the digital marketing landscape, including some social media pro tips.

    Employee Spotlight: Meet Max, Social Media Strategist

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    Max was fresh out of college when he started at Brafton. We’re talking extremely fresh – he interviewed for the job the day after he graduated from Boston College. It’s […]

    Content payoff: Blog attracts qualified audience that converts 2x as often

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    One of Brafton’s clients saw the impact of a content marketing strategy when it started getting more qualified traffic that was converting faster.

    Introducing Brafton’s Infographic: Why Content for SEO? (2015)

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    Marketers that want to drive results online should be creating content for SEO, but focusing on diverse campaigns that cross channels.

    What is high-quality content? (& why that’s the wrong question)

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    A definition of what Google considers “quality content” isn’t going to make your web marketing successful – thoughtful, user-focused campaigns will.

    Inside the minds of a video marketing team, as told through GIFs

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    Signs you work in video marketing – straight from our team of video producers and animators.

    Employee Spotlight: Meet Saayali, Senior Marketing Research Exec

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    Meet Saayali Rege – a senior marketing research executive at Brafton.

    Inspired writers produce the most magnetic content

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    The secret to great content is inspiration, and every writer needs to find that inspiration to create valuable content for readers.