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A lesson in how NOT to engage in social media marketing


Marketers might lust after celebs’ follower counts on Twitter, but they should avoid certain behaviors that have proven to be social fails.

The team behind the Reddit Insight tool talks UX [interview]


Brafton shares some content UX insights from the team behind the Reddit Insight tool, a platform that organizes the popular sharing platform by user context.

Quality content is first step toward user engagement


Content Marketing must close the knowledge gap between the brand and its customers. Learning to tell a story through content is key.

9 Golden Rules of Video Integration (video) – 3rd Thursday Tip


Brafton offers its 9 Golden Rules of Video Integration to help marketers get the most out of their investments in video content marketing.

Why ecommerce brands ditch funnel vision for smarter web marketing


Many marketers are so focused on getting leads to product pages, they fail to understand how several touch points may increase conversions.

SEO in the fast lane – Audit your site speed


Marketers looking to improve time on site and other key performance metrics should consider running site audits to improve user experience.

Are you sure your content is sending the right message?


Marketers may think their online content sends the right message, but innovative tools like Wordles sometimes tell different stories.

Content Marketing recap: June 2013 (Video)


June 2013 found consumers enjoy short-form social video on Instagram and Vine, but visual media fuels results across other channels, too.

How infographic marketing builds relationships… & links [Infographic]


Brafton’s new infographic shares stats – and case studies – demonstrating infographics can build long-term relationships with audiences.