Content Roadmap: What It Is, Why It Matters and How To Build One
Build a content roadmap with clear steps, examples and tips to align your content, timelines and business objectives.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
10 Marketing Ideas for Travel Agents (That’ll Get You Noticed)
Travel agents and agencies have some of the most fun marketing opportunities available. Here are 10 ideas to kickstart your next travel campaign.
Internal vs. External Communications: How Do You Optimize Each?
Is your business effective at communicating with its customers and internal stakeholders? Learn why these types of communications are important and unique.
5 Successful Telecom Marketing Strategies (Infographic)
Learn how to boost your telecom marketing strategy. Enhance customer experience, deliver quality content, harness the power of video, and more!
The Best Examples of Psychographic Market Segmentation
Discover how psychographic market segmentation works, why it matters and how top brands use it to connect with their audiences.
What Does a Head of Marketing Do? Career Guide and Responsibilities
A head of marketing is a champion of marketing campaigns, an explorer of data and a strategic thinker. Learn more about this job duty here.
Creating a Comprehensive Marketing Brief: 9 Must-Have Elements
Find out why creating a comprehensive marketing brief is pivotal to hitting your marketing goals and KPIs within budget.
The Stanley Cup Marketing Strategy and What You Can Learn From It
Explore the tactics behind the Stanley Cup marketing strategy and what you can learn from it to apply to your own campaigns.
From Blueprint to Brand: How To Market Your Construction Business Effectively
Marketing is important for all businesses, including construction. Learn the nuances of marketing construction companies to attract more leads.
5 Persona Examples You Can Use in Any Industry [+ Free Persona Template]
Find out the best practices when it comes to developing personas and download a free template while you’re here.