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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Sports franchises sign up to SEO

In an attempt to increase their web presence at a time when more people are holding onto their discretionary income, NHL and NBA teams are turning to search engine optimization (SEO) to increase busin

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Video’s growing importance in SEO

Just as many companies are becoming aware that they must use search engine optimization (SEO) in order to compete in the global marketplace, the entire industry is changing and video becoming more imp

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Email marketing on the rise in 2009

It appears that tough economic times are causing more marketers to turn to email marketing as a low cost and targeted alternative to reaching customers. In fact, 60 percent of companies say they inten

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Search marketing industry to grow in 2009

All signs point to search engine optimization becoming more important for companies as more people harness the power of the internet and use search more frequently. New research from JP Morgan predicts that worldwide search will grow in 2009, with internet queries increasing by 24 percent. As the economic crisis causes more people to become… Read more »

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Affiliate Summit West is sold out, kind of

Affiliate Summit announced earlier this week that its forthcoming Affiliate Summit West Conference was a sell-out, but apparently that doesn’t mean tickets aren’t still available. As of noon Friday there were five passes for sale on eBay for next week’s event – all around $200. On its AffiliateTip website, Affiliate Summit says it supports the… Read more »

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Google dominates search engine market

It should be no surprise that a new study from Nielson Online finds that the search engine market is dominated by Google with well over half of the market and the largest gain since 2007. In the U.S., more than eight billion searches were conducted from November 2007 to November 2008 and according to Nielson… Read more »

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Ads more effective on original content sites

Websites with original content have better advertising effectiveness than sites without, according to new research from the Online Publishers Association. In addition, the research shows that the coveted 18-34 demographic are twice as likely to have favorable opinions of about advertised brands on sites with original content. The same holds true of affluent viewers who… Read more »

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