Email marketing ‘easily neglected’
Firms often find themselves neglecting their email marketing due to time constraints, however it is a "vital" aspect of any business, an expert has claimed.
Nick Stamoulis, the owne
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Importance of interesting newsletters highlighted
One problem often arising out of emailed newsletters is that they rarely deliver the good quality content they promised, an expert has warned. The owner of Brick Marketing, Nick Stamoulis, wrote in his Email Marketing Journal blog that it can be hard for a company to continually create exciting articles for its readers. He suggested… Read more »
Intensive email marketing ‘can damage brands’
Email marketing must be carefully conducted in order to avoid damaging a company’s brand, a new report has warned. New York-based firm Zrinity – which provides servers for email marketing campaigns – has published a best practice guide to business communications and warned that some widely-used tactics can have a negative effect. Although many firms… Read more »
Mobile marketing to reach $24bn by 2013
The mobile marketing industry will grow to more than $24 billion worldwide by the year 2013, a new report has predicted. A study by ABI Research has claimed new platforms for advertising-supported mobile content are in development and likely to expand the industry considerably beyond the $1.8 billion spent in 2007. Michael Wolf, director of… Read more »
Marketers expect email boom
More than eight in ten marketers anticipate increasing their use of email marketing over the next 12 months, a new survey has revealed. Datran Media, a digital marketing firm, questioned more than 2,000 US marketing professionals and revealed more than half believe return on investment (ROI) from email marketing will exceed that of any other… Read more »
Google experiments with search layout
Google has created an experimental search page to allow people to try some of its ideas for making results more user-friendly.
It first began showcasing alternative views last May but has now
Email marketers ‘must avoid bounces’
It is vitally important that email marketers remove invalid email addresses to limit their bounce percentages, an expert has commented.
Ross Kramer, chief executive officer of marketing softw
B2B buyers ‘use search first’
Search engines are the first place most business to business (B2B) buyers will look for a product or service, an expert has claimed. Managing partner of consulting firm Ascend2 Sergio Balegno made his comments following research by his firm which suggested there is a lack of search engine optimization (SEO) services designed specifically for companies…. Read more »
Transactional emails ‘a marketing tool’
Companies should consider transactional emails as a creative communications tool and means of boosting return on investment (ROI), a company has claimed. Email-delivery server-provider Zrinity has published its study Improving the Buyer Experience (and ROI) Through Transactional Email, in which it suggests email marketing can be expanded. A transactional communication, such as an invoice, could… Read more »
Email marketing budgets ‘to soar’
US spending on email marketing will grow to $2.1 billion in 2012, from $1.2 billion last year, it has been predicted. JupiterResearch, a firm specializing in consumer technologies, has stated that marketers have made continuing improvements in the delivery of their email marketing. However, David Daniels, vice-president and research director at the firm, said marketers… Read more »