PPC & paid media: Is your content paying off? #CZLNY
ClickZ Live New York experts talked about using content and free tools to build smarter PPC strategies.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google strikes again, signaling that no link scheme is safe in the new SEO world
Google has always made its fight against spam public, but the search engine took it to a new level by targeting respected guest blog community My Guest Blog.
In-depth articles benefit from Google’s elusive Author Rank
Google wants to give authoritative writers credit for what they create, so businesses should take advantage of this rank whenever possible.
Content marketing, not for the uncertain
Marketers need to be agile to deliver effective campaigns, however, they can’t do so at the risk of quality because Google is taking notice.
B2Bs think social media is less important than B2Cs, but they’re wrong
Business-facing companies stand to gain a lot from social media marketing if they value these channels and invest accordingly.
Over the mobile edge – Consumers spend more web time on smartphones
The smartphone search takeover has arrived, and consumers now spend more time online with smartphones than desktop computers.
Pump up your ROI by diversifying email copy & campaigns
Savvy business leaders understand that content marketing isn’t a monolithic investment – it requires a multi-pronged approach.
Matt Cutts: schema markup helps content SEO (a hint at AuthorRank?)
In the latest Google Webmaster Help Channel video, Matt Cutts talks about the value of adding structured data to web content.
B2B marketing strategies need a mobile boost to stay on top of SERPs
A new study finds mobile search is gaining and B2B marketers are falling behind in strategies for smartphone and tablet users.
Warning: It will only become harder to spam Google, so stop!
Think Google’s algorithm updates so far have been frustrating? Matt Cutts says it’s just the tip of the ice berg.