Google-centric SEO strategies also good for Bing [data]
A new study from Searchmetrics identifies which factors matter most for visibility in Bing SERPs, and they’re not so different from Google.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Don’t worry, your Tweets aren’t interrupting connected consumers [study]
A Nielsen study found consumers Tweet just as much during TV shows as commercial breaks, welcoming brands to participate in “Now” moments.
B2B marketing success demands bigger plans & budgets
B2Bs are revamping their internet marketing strategies with content and the core to succeed in today’s changing search landscape.
Is Google losing its hold on search preference?
In an attempt to disprove the “Bing- it-on” challenge, a study finds Google still leads, but by a margin slimmer than expected.
Content marketing recap: September 2013 (Video)
From keyword (not provided) to Hummingbird to Authorship adoption, insights on Sept’s content marketing trends help you stay ahead.
When NOT to use Authorship
Authorship could be the next big thing, but recent conversations from #SMX East suggest there are times when author markup is not optimal.
Google as editorial arbiter: Cutts on SEO content standards #SESSF
What type of content will get you kicked off of Google SERPS? Google’s Cutts and Thomas talked content standards at #SESSF.
53% think they were hit by Penguin 2.0, only 7% recovered [data]
A new poll suggests marketers are still feeling the pain of Penguin 2.0 and may not be doing enough to recover in search rankings.
Google answers to Authorship FAQs
Marketers using Authorship assume they are using best practices, but they must follow Google’s guidance to benefit.
Seven Content Marketing Insights To Fuel Success [List]
Brafton highlights seven key insights from 2013 to fuel content marketing success for any brand.