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Half of all customers turn to organic search to find out about specific retailers, according to a new study by BloomReach.

Marketers say email marketing is the most effective and easy digital marketing tactic, but are they losing revenue by failing to personalize content?

Data shows marketers are investing in brand awareness, and for good reason – it’s rewarded in search.

Some studies show organic search is slowing, but that only makes content for SEO strategies even more important for being seen online.

While Panda 4.0 targets websites that don’t produce original content, PayDay Loans 3.0 will likely go after pages trying to sneak onto SERPs where they don’t belong.

When Melinda Garcia’s teammates from the database marketing department got the chance to share what she brings to the table, the answers were pretty unanimous: A little bit of appreciated sass, a whole lot of confidence and above all, the determination to do whatever it takes to get the job done. It’s not surprising they… Read more »

Hummingbird’s impact may be upon us as desktop and mobile results provide contextual answers directly in SERPs.

Panda’s latest search algorithm update will seemingly help small businesses that produce unique, niche content gain visibility.

There are some major changes happening that will impact search results and how marketers optimize their content – and SEOs are scared.

Keyword data is not safe for organic or paid content marketing strategies as Google announces it’s securing search terms for AdWords campaigns.