Internet Marketing Newsroom

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AOL and Google renew and expand search alliance

Search marketers have been talking about the recent transition from Yahoo to Bing, which Brafton reported last week, but now a renewed search alliance may help AOL gain some appeal as an advertising platform.

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Target to sell Facebook gift cards, marketers may want to launch social storefronts

Facebook Credit gift cards should indicate to marketers that consumers are using the site not only to engage their favorite brands, but also to buy branded items offered through the channel.

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Men get social online, but aren't too keen on tweeting

When Brafton reported that 40 percent of women are "Facebook addicts," marketers may have started launching female-friendly social campaigns - but a new study sheds light on men's frequent Facebook usage.