Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Some companies looking for search engine optimization (SEO) services might do better to consider some more basic aspects of their unsuccessful website, according to Eric Enge of Search Engine Watch. Enge writes that "SEO is an important endeavor, no doubt. And, I’m a huge fan (it’s how I make my living). But, if you have… Read more »
Sunmee Huh is not a digital entrepreneur, nor does she hope to become the next Sergey Brin or Larry Page. She has, however, created a new search engine that is turning heads. Huh designed Good50.com to help her ailing grandfather, who has trouble reading the small type on most web pages and difficulty telling the… Read more »
It’s nothing personal, it’s just business: Search Engine Land’s Danny Sullivan reports that Google is apparently advertising its Chrome browser in search advertisements on Microsoft’s Bing search engine. Sullivan says that, although it’s not unheard of for other search engine companies to run advertisements on Google, Google has never reciprocated until now. The search giant… Read more »
Some Chinese people say that using the internet without Google would be like "life without electricity," according to an article published by Nature magazine.The magazine says that of the 784 Chinese scientists who responded to its recent survey, "more than three-quarters said they use Google as the primary search engine for their research." Eighty percent… Read more »
Online security firm F-Secure reports that the latest wave of malicious spam to hit Twitter could be aimed at laying the groundwork for a black hat search engine optimization (SEO) campaign. The "this you???" campaign sends private messages to Twitter users and can compromise their account details. Successfully hacked accounts are then used to post… Read more »
Media mogul and outspoken Google critic Rupert Murdoch seemed to be hinting, in a recent interview with New York Magazine, that he was considering a lawsuit against the search giant if it did not stop indexing content he owns. Murdoch’s view, which he has not hesitated to express publicly, has always been that Google News… Read more »
Sometimes, concerns about business search engine optimization (SEO) pale into insignificance, and Google has accurately recognized one of those occasions: The company has shifted its focus in the wake of the devastating earthquake that struck Chile last week with a "person finder" search engine. The search engine is designed to allow users to either find… Read more »
The city of Topeka, Kansas will rename itself Google, Kansas for the month of March, in an effort to persuade the company to locate its test of an ultra-fast fiber optic network there. The city’s real-life version of search engine optimization (SEO) went into effect with a proclamation signed by the mayor and seven city… Read more »
Newspapers are now a less popular way of keeping up with current events than the internet, according to the results of a study released this week by the Pew Research Center. According to the study, more than half of Americans use both online and non-online sources to keep up with the news in a given… Read more »
The first Android-powered phone to be released for AT&T’s wireless network – Motorola’s Backflip – will have Yahoo as its default search engine, rather than Google, making for different mobile search engine optimization (SEO) priorities. Yahoo vice president David Katz told Bloomberg News in a statement that "we have a long-standing relationship with AT&T and… Read more »