Our Expertise in Content Marketing
We’re a full-service content marketing agency.
Great content is what our content marketing team is all about.
Increase search exposure, build brand awareness and attract top-of-funnel visitors with blog posts created by our in-house team of content marketers. We develop engaging, high-quality content that’s personalized for your target audience and optimized for search engines.
Push your visitors through the sales cycle with conversion content that demonstrates thought leadership and differentiates your brand from competitors in the market. We don’t just start conversations; we nurture them by creating content that builds relationships, drives sales and boosts your bottom line.
Get onboard with visual content marketing. We design everything from full-size printable infographics that emphasize visual storytelling to formatted white papers that demonstrate your brand’s expertise.
Steal the eyes of your prospects. We create everything from on-location testimonials to animations, motion graphics to in-studio productions, vox pops to video blogs and more. Our video marketing services and campaigns use immersive, visually compelling content to reach your target audience in new ways and give them something to remember.
Case studies provide powerful social proof and underscore the value of your brand to your potential customers. Let us help you and your clients tell those stories, speak those truths and validate your marketing efforts.
Drive high-intent paid and organic traffic to your site through landing pages written by our expert website content creators, combined with clever web design that converts visitors into leads.
Execute your email marketing strategy with our email marketers in the driver’s seat of your automation platform, and our creatives at the helm of your content development efforts. We help you leverage email marketing as part of your content marketing strategy to connect with new prospects, nurture more leads and cultivate customer loyalty.
Strategy. Consultancy. Distribution.
Our Content Marketing Strategists take a scientific approach to inbound marketing and content marketing campaigns using hard data to craft the perfect strategy to achieve client goals. Content strategy is the backbone behind every deliverable created to ensure only high-quality content is put in front of your target audience. Every scope of work our content agency produces is defined by a well-planned and executed content marketing campaign by your content marketing team.
Social and Paid
Social Media promotion, distribution and strategy is mandatory in order to maximize your digital content marketing efforts, and social media marketing and influencer marketing give your engaging content a launchpad. Our Social Media Strategists develop comprehensive social strategies and create engaging branded content that connects with your target audience. Together, our paid social and PPC experts work to put you at the top of search engine results pages.
A technically sound website is the cornerstone of effective digital marketing for any business. Our SEO experts evaluate your website design for technical SEO issues, conduct keyword research and perform user-experience testing to help you create a website that maximizes user engagement and makes your content more visible to search engines.
No marketing strategy is complete without email marketing. Email marketing can have a 38-to-1 return on investment, but your campaigns are only as good as the types of content you distribute and who you email. Our expert email marketers can help you tap into that action. We have those experts in-house, and we make them available to you as part of our content marketing services.
Page 1 Results
We’ve helped hundreds of clients rank on Page 1 of Google search results with our proprietary Search Performance Brief (SPB).
We’ve had a number of the pages Brafton created go to the first page of search results—one of those pages has been our top converter for free trials.”
Customer Communications Manager at eSpatial
Experience Matters When Choosing a Digital
As the leading content marketing agency in North America since 1998 and in Europe for 10 years before that, we don’t just know content marketing; we live and breathe it every single day. Our teams of content marketers, digital marketing consultants, creative writers, animators, videographers, graphic designers and data-driven strategists work with clients across subject matter specialties. We design and execute agile content marketing campaigns that will attract your target audience and push leads through the sales funnel for your business.
What Our Clients Are Saying
“Brafton excels at creating industry content without needing to rely on our internal expertise. The quality of their work just gets better and better with each new deliverable.”
Group Manager, Regional Marketing
“Brafton shows creativity not just in the project, but in the process itself. There is a synergy between our companies that’s almost cultural.”
Mary Kirkman, Director of Marketing Programs
“I definitely trust Brafton with giving us tools and options and guidelines to maximise engagement with customers. They’re a one-stop shop in providing that expertise.”
Claire Weber Communications Manager
AIG Travel Guard
Above the Fold
… and below your expectations.
(A marketing podcast)
Jessica Holton, the co-CEO and co-founder of Ours, discusses therapy, entrepreneurship, content creation and the one big secret to great relationships.
A good advocate marketing program turns your best customers into brand advocates. Check out these strategies to learn how it’s done.
The hospitality industry is leveraging video marketing more than ever. Read on for more information on using video for effective hotel marketing.