ClickCease Content Marketing Archives - Page 28 of 37 - Brafton

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CTA Optimization Part 1: UX principles you can’t afford to forget


CTAs help build your business’s bottom line and guide users towards engaging with you brand. Here’s how to optimize your site’s CTAs.

4 ways to use buyer personas


Having buyer personas is just the first step. Explore four ways to put them to work.

Is PPC overrated? Many marketers opt for inbound strategies instead


According to HubSpot’s latest annual State of Inbound report: Both inbound and outbound marketers rank paid advertising as the #1 most overrated marketing tactic. Paid advertising has its place, especially […]

Apps vs mobile web: What’s the best marketing platform for engaging your users?


Is your business right for developing an app, or should you stick with optimizing a mobile site? Here’s our breakdown of apps vs mobile web.

Looking forward: What is the physical web and how will it change digital marketing forever?


The physical web is coming, & we’re likely to see major shifts in how users engage with content & services on the internet. Here’s what you’ll need to know.

2 common pain points of creating buyer personas


The process of creating buyer personas involves research and planning for the best possible outcome, making it essential to approach it tactfully.

Idiot-proofing content marketing in 3 steps


It’s been well over a decade since all things digital marketing became “the thing you need to do,” and yet somehow companies still dump tens of thousands of dollars into […]

8 ways content marketers make mistakes that waste their efforts


Staying ahead of these 8 common marketing mistakes can save you time and money, and help to keep your customers engaged.

Behind the content marketing scenes at Brafton with Strategist Hunter Moss


What it’s like to be a Brafton content marketing strategist, from the perspective of Chicago-based account manager Hunter Moss.