4 ways to apply persona and buyers’ journey insights to content planning

CTAs help build your business’s bottom line and guide users towards engaging with you brand. Here’s how to optimize your site’s CTAs.

Having buyer personas is just the first step. Explore four ways to put them to work.

According to HubSpot’s latest annual State of Inbound report: Both inbound and outbound marketers rank paid advertising as the #1 most overrated marketing tactic. Paid advertising has its place, especially […]

Is your business right for developing an app, or should you stick with optimizing a mobile site? Here’s our breakdown of apps vs mobile web.

The physical web is coming, & we’re likely to see major shifts in how users engage with content & services on the internet. Here’s what you’ll need to know.

The process of creating buyer personas involves research and planning for the best possible outcome, making it essential to approach it tactfully.

It’s been well over a decade since all things digital marketing became “the thing you need to do,” and yet somehow companies still dump tens of thousands of dollars into […]

Staying ahead of these 8 common marketing mistakes can save you time and money, and help to keep your customers engaged.

What it’s like to be a Brafton content marketing strategist, from the perspective of Chicago-based account manager Hunter Moss.