ClickCease Content Marketing Archives - Page 28 of 37 - Brafton

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CTA Optimization Part 1: UX principles you can’t afford to forget

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CTAs help build your business’s bottom line and guide users towards engaging with you brand. Here’s how to optimize your site’s CTAs.

4 ways to use buyer personas

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Having buyer personas is just the first step. Explore four ways to put them to work.

Is PPC overrated? Many marketers opt for inbound strategies instead

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According to HubSpot’s latest annual State of Inbound report: Both inbound and outbound marketers rank paid advertising as the #1 most overrated marketing tactic. Paid advertising has its place, especially […]

Apps vs mobile web: What’s the best marketing platform for engaging your users?

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Is your business right for developing an app, or should you stick with optimizing a mobile site? Here’s our breakdown of apps vs mobile web.

Looking forward: What is the physical web and how will it change digital marketing forever?

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The physical web is coming, & we’re likely to see major shifts in how users engage with content & services on the internet. Here’s what you’ll need to know.

2 common pain points of creating buyer personas

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The process of creating buyer personas involves research and planning for the best possible outcome, making it essential to approach it tactfully.

Idiot-proofing content marketing in 3 steps

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It’s been well over a decade since all things digital marketing became “the thing you need to do,” and yet somehow companies still dump tens of thousands of dollars into […]

8 ways content marketers make mistakes that waste their efforts

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Staying ahead of these 8 common marketing mistakes can save you time and money, and help to keep your customers engaged.

Behind the content marketing scenes at Brafton with Strategist Hunter Moss

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What it’s like to be a Brafton content marketing strategist, from the perspective of Chicago-based account manager Hunter Moss.