ClickCease Content Marketing Archives - Page 30 of 36 - Brafton

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9 Steps to great content marketing, recapped in #amaBOSchat


Here are takeaways and quick tips from the content marketing Twitter chat hosted by Brafton and the American Marketing Association.

Employee Spotlight: Meet Wilfred, Senior Content Marketing Strategist


Wilfred shares what it’s like to work at Brafton as a content marketing strategist.

How to Overcome Compliance Issues in Content Marketing


Only 25% of finance brands doing content marketing think it’s successful. Here are a few benefits to outsourcing finance content.

Top Content Marketing Takeaways from #Inbound15


The Brafton team was busy this week talking content, meeting fellow marketers and gaining strategy inspiration at Hubspot’s annual Inbound conference in Boston. Here’s just a few of our favorite lessons […]

Why you can’t outsource thought leadership, but you can outsource content


Marketers can outsource a strategy and editorial to content experts, but the internal team owns thought leadership. Here’s a process to work with outsourced teams to promote your thought leadership.

Employee Spotlight: Meet Matt, Senior Content Marketing Strategist


Wondering what it’s like to be a content marketing strategist? Matt’s sharing his experiences working at Brafton.

The roadmap to content marketing success for B2B software companies


A breakdown of the best B2B tech content marketing timeline, including when to try different formats in your strategy. Based on numbers and hundreds of real world success stories.

Success story: The healthcare company that’s generating leads with content marketing


Lead generation is a top goal for marketers, and Brafton helped this healthcare company generate 170% more conversions quarter over quarter with a news strategy.

Brafton’s road to the #Inc5000 List (again!)


Employees at Brafton reflect on the changes that have taken place during the four years Brafton has placed on Inc.’s List of Fastest Growing Companies.