ClickCease Content Marketing Archives - Page 30 of 37 - Brafton

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Push traffic down the sales funnel with these conversation optimization tips


Struggling to turn your company’s leads into customers? Here are our five conversion optimization tips to push your site’s traffic down the sales funnel.

2016 Content trends: Lead generation practices & overlooked opportunities, #12daysofcontent


It’s strange to think of something like “lead generation” as a trend – it’s always been “in fashion.” But I’m definitely seeing a rise in interest for content’s role in […]

2016 Content trends: 4 Ways to make repurposing work for your team #12DaysofContent


Kicking off Brafton’s 12 Days of Content: Marketing Director Katherine Griwert shares tips for repurposing content.

Part 1: Collecting buyer data & building your audience personas


Well-researched Audience Personas are crucial for best reaching your customers and marketing to their needs. Here’s how to develop accurate buyer personas.

5 Super Simple Content Marketing Tricks for Big Wins (via #SEJSummit)


The latest Search Engine Journal Summit offered marketing tips for quick wins and smarter strategies. Read Brafton’s roundup of top insights.

Educate more, sell less: A success story for a bigger, more qualified online audience


Content marketing results for an IT security brand? 172% more blog traffic year over year.

Where to place CTAs for an 83% increase in blog revenue


The placement of product CTA buttons had an immense impact on an eCommerce blog’s revenue growth.

Q&A: Meredith Farley, Brafton’s newly appointed VP of Product


An inside look at Brafton’s products and services, with insights direct from our new VP of Product, Meredith Farley.

3 common HR marketing pitfalls, solved by creative, custom content marketing


Standing out is challenging, especially in HR. Here are 3 common HR marketing problems, and how you can solve them with a unique content marketing strategy.