2016 content trends: When to use (& how not to abuse) humor, #12DaysofContent

Struggling to turn your company’s leads into customers? Here are our five conversion optimization tips to push your site’s traffic down the sales funnel.

It’s strange to think of something like “lead generation” as a trend – it’s always been “in fashion.” But I’m definitely seeing a rise in interest for content’s role in […]

Kicking off Brafton’s 12 Days of Content: Marketing Director Katherine Griwert shares tips for repurposing content.

Well-researched Audience Personas are crucial for best reaching your customers and marketing to their needs. Here’s how to develop accurate buyer personas.

The latest Search Engine Journal Summit offered marketing tips for quick wins and smarter strategies. Read Brafton’s roundup of top insights.

Content marketing results for an IT security brand? 172% more blog traffic year over year.

The placement of product CTA buttons had an immense impact on an eCommerce blog’s revenue growth.

An inside look at Brafton’s products and services, with insights direct from our new VP of Product, Meredith Farley.

Standing out is challenging, especially in HR. Here are 3 common HR marketing problems, and how you can solve them with a unique content marketing strategy.