Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Let it be written: For every holiday, no matter size, season or popularity, there is an angle marketing professionals can and will take. From the Fourth of July to Festivus, America’s hardworking content marketers will do what they can to tie holidays to campaigns. Thanksgiving is no exception. While not all marketing campaigns are created… Read more »
HubSpot INBOUND is the ultimate content marketing and sales event, and I dived headfirst into the conference, ready to learn all I could about the industry.
A (John) King of all trades gives us his thoughts on life as a writer turned content marketing strategist and where he sees the industry going
Determining the type of CTA that is most appropriate for your content is crucial to marketing success.
Brafton Creative Director Perry Leenhouts may just be a secret agent. That is to say, he’s mastered the art of the double life, taking enough branching paths in his career trajectory to make Robert Frost jealous. From international rock star (we’ll get to that) to video production wunderkind to innovative driving force behind Brafton’s various… Read more »
Halloween is a chance for marketers to test their most creative content ideas. Our experts weigh in on why their favorite campaigns struck gold.
These guidelines can help you craft an effective email newsletter to reach and resonate with your audience, from segmentation to content to design.
A guide to choosing which content you can and should repurpose into something new.
Marketing automation results improve when your message is better targeted. Here’s how to use your content to segment and score your contacts.
Brafton’s picks of the best sessions for content marketers to have on their radars for ad:tech 2016.