ClickCease Content Marketing Archives - Page 31 of 38 - Brafton

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2016 content trends: Email marketing with mobile in mind #12daysofcontent

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Email marketing in 2016 requires a mobile strategy. Lead Strategist Dave Behuniak explains why.

2016 content trends: When to use (& how not to abuse) humor, #12DaysofContent

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Even in so called “boring” industries, humor can be a great way to connect with an audience. Here’s a strategist’s tips for making content funny and entertaining.

Push traffic down the sales funnel with these conversation optimization tips

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Struggling to turn your company’s leads into customers? Here are our five conversion optimization tips to push your site’s traffic down the sales funnel.

2016 Content trends: Lead generation practices & overlooked opportunities, #12daysofcontent

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It’s strange to think of something like “lead generation” as a trend – it’s always been “in fashion.” But I’m definitely seeing a rise in interest for content’s role in […]

2016 Content trends: 4 Ways to make repurposing work for your team #12DaysofContent

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Kicking off Brafton’s 12 Days of Content: Marketing Director Katherine Griwert shares tips for repurposing content.

Part 1: Collecting buyer data & building your audience personas

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Well-researched Audience Personas are crucial for best reaching your customers and marketing to their needs. Here’s how to develop accurate buyer personas.

5 Super Simple Content Marketing Tricks for Big Wins (via #SEJSummit)

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The latest Search Engine Journal Summit offered marketing tips for quick wins and smarter strategies. Read Brafton’s roundup of top insights.

Educate more, sell less: A success story for a bigger, more qualified online audience

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Content marketing results for an IT security brand? 172% more blog traffic year over year.

Where to place CTAs for an 83% increase in blog revenue

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The placement of product CTA buttons had an immense impact on an eCommerce blog’s revenue growth.