ClickCease Content Marketing Archives - Page 31 of 37 - Brafton

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Content marketing less is more: Fewer articles, more depth boosts web traffic & sales


Case study features data from a finance company that drove 27% more online sales with longform content and in-depth articles.

Marketing inspiration: 16 Tweets we loved from #PubCon Las Vegas


16 of our favorite Tweet-sized insights from PubCon 2015, sure to inspire your content marketing efforts.

3 Ways content marketing can be used as a sales tool


A smart salesperson understands the power of content marketing, but still might be underutilizing content as a sales tool. Here are 3 ways sales teams can leverage content.

9 Steps to great content marketing, recapped in #amaBOSchat


Here are takeaways and quick tips from the content marketing Twitter chat hosted by Brafton and the American Marketing Association.

Employee Spotlight: Meet Wilfred, Senior Content Marketing Strategist


Wilfred shares what it’s like to work at Brafton as a content marketing strategist.

How to Overcome Compliance Issues in Content Marketing


Only 25% of finance brands doing content marketing think it’s successful. Here are a few benefits to outsourcing finance content.

Top Content Marketing Takeaways from #Inbound15


The Brafton team was busy this week talking content, meeting fellow marketers and gaining strategy inspiration at Hubspot’s annual Inbound conference in Boston. Here’s just a few of our favorite lessons […]

Why you can’t outsource thought leadership, but you can outsource content


Marketers can outsource a strategy and editorial to content experts, but the internal team owns thought leadership. Here’s a process to work with outsourced teams to promote your thought leadership.

Employee Spotlight: Meet Matt, Senior Content Marketing Strategist


Wondering what it’s like to be a content marketing strategist? Matt’s sharing his experiences working at Brafton.