ClickCease Content Marketing Archives - Page 29 of 38 - Brafton

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3 steps for spring cleaning your content marketing strategy

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Here are our 3 steps for spring cleaning your content marketing strategy… just in time for spring.

4 ways to apply persona and buyers’ journey insights to content planning

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To get the most value from personas and buyer journeys, look for insights that apply not just to content creation, but also to your strategic content planning.

CTA Optimization Part 1: UX principles you can’t afford to forget

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CTAs help build your business’s bottom line and guide users towards engaging with you brand. Here’s how to optimize your site’s CTAs.

4 ways to use buyer personas

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Having buyer personas is just the first step. Explore four ways to put them to work.

Is PPC overrated? Many marketers opt for inbound strategies instead

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According to HubSpot’s latest annual State of Inbound report: Both inbound and outbound marketers rank paid advertising as the #1 most overrated marketing tactic. Paid advertising has its place, especially […]

Apps vs mobile web: What’s the best marketing platform for engaging your users?

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Is your business right for developing an app, or should you stick with optimizing a mobile site? Here’s our breakdown of apps vs mobile web.

Looking forward: What is the physical web and how will it change digital marketing forever?

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The physical web is coming, & we’re likely to see major shifts in how users engage with content & services on the internet. Here’s what you’ll need to know.

2 common pain points of creating buyer personas

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The process of creating buyer personas involves research and planning for the best possible outcome, making it essential to approach it tactfully.

Idiot-proofing content marketing in 3 steps

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It’s been well over a decade since all things digital marketing became “the thing you need to do,” and yet somehow companies still dump tens of thousands of dollars into […]