ClickCease Content Marketing Archives - Page 32 of 33 - Brafton

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Turn buzzwords like “engagement” & “thought leadership” into content strategies

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Web marketing success depends on your ability to funnel initial prospect interest into sales opportunities, and content can help you engage readers and promote thought leadership.

Content for demand generation – ecommerce company sees 840% ROI

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An ecommerce company worked with Brafton to build a demand generation content marketing strategy that generated significant revenue.

Employee Spotlight: Meet Simonne, Market Research Executive

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Simonne talks about her experiences as a database marketer at Brafton.

Top-of-funnel marketing tools: Content for brand awareness & SEO

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Web marketing success starts when you get on your customers’ radar through SEO and brand awareness. Here’s how to use content for these goals.

Promotion power: Content distribution increases organic traffic 197%

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Find out how one of Brafton’s clients increased its organic search traffic nearly 200 percent with a content distribution strategy.

Beyond the content calendar: 4 elements of a kickass content strategy

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A good content marketing strategy is more than a calendar mapping out your publication dates. It’s an entire strategy built on goals, production plans and analysis.

7 branded GIF ideas for your content marketing

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You can generate engagement and show your company is hip to what’s hot by seasoning your content with pop culture GIFs. But another approach is to turn YOUR branded materials into GIFs to really make your company part of the action.

4 signs your in-house content marketing strategy isn’t cutting it

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Here’s a list of four tell-tale signs that will help you decide if it’s time to consider alternatives to your current content marketing efforts.

Do you produce content that influences B2B purchases?

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Most companies produce some content for social media, but they may not be sharing the RIGHT kind to drive results.