When to gate your content

Gating content, or putting assets behind a download wall, is one of the best ways to generate leads from content marketing.
Gating content, or putting assets behind a download wall, is one of the best ways to generate leads from content marketing.
By making key visual changes, like adding inline images and pull-quotes to a travel blog, Brafton’s customers increased its web engagement.
Content marketing is becoming more complicated, but companies will be successful when they use these four ingredients in their strategies.