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    How to make content marketing for tech successful

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    When people hear I work in marketing, they automatically think of cool designs, public relations events, Snapchat and other trendy pursuits. When I tell them I do marketing for an […]

    Make sure your brand never goes out of style

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    If you don’t have style, you don’t have much. Learn how to create a style guide that makes your content consistent and engaging.

    3 steps for mastering your brand voice through content marketing

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    Not only is content marketing an incredibly effective way to connect with customers, it can result in higher conversion rates at a fraction of the cost of traditional marketing. What […]

    Build, bond, repeat: How to develop your brand with content marketing

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    Branding is about more than killer collateral. Sure, pithy tag lines and eye-catching color schemes won’t hurt your sales sheets, but consumers expect more. They want a story, and a […]

    A winning personality: How to make your content shine

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    Content with no personality will fall flat in front of your prospects. Learn how to create a stellar personality that’s right for your brand and audience.

    What Game of Thrones teaches us about brand development

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    “I watched every season of Game of Thrones and all I got was this great branding advice,” said every marketer ever. Don’t thank me, thank HBO. It’s true: There are […]

    The 5 most egregious marketing fails of all time

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    Don’t do any of this. Be kind to your brand.

    Why you need to create a consistent brand voice

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    Finding the right voice for your content is an important aspect of branding. Learn how to create your own and keep it consistent.

    Layers into life: This is how animations are made [video]

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    Want to know more about what goes into making a great animated video? Check out the Brafton process for creating captivating motion graphics.